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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-media-digital-marketing-fundamentals
课程评论：没有评论
**课程总结：社会媒体与数字营销基础** 本课程由数字营销学院提供，旨在帮助学生掌握数字营销的核心知识与技能，增强其在职业发展中的信心。随着数字技术和社交媒体的迅猛发展，消费者的期望和商业运营方式发生了根本性改变，理解这些变革对于商界非常重要。本课程将深入探讨当今商业环境中的驱动力以及先进的数字和社交策略如何促进企业的成功。 在课程中，学员将学习数字营销的基本原则，并进一步探索社交媒体营销和内容营销的相关内容。完成课程后，学员将能够： - 理解数字和社交媒体如何颠覆企业与消费者的销售方式； - 认识营销人员如何利用客户旅程模型影响消费者在数字平台上的购买决策； - 体会传统与数字营销相结合的好处，以及内向和外向营销策略的优点； - 识别如何运用有效内容营销的原则创作能够吸引受众的内容。 课程还将讲解如何为消费者选择合适的内容，并确保内容能够被他们看到。它将概述社交媒体上可用的不同内容格式，以及哪些平台最适合特定需求。这一课程为数字营销学院的社交媒体营销专业化系列的第一门课程。 在完成所有专业课程后，学员将获得数字营销学院的数字营销助理认证，并享有三个月的免费会员资格，从而有助于提升职业生涯，解锁新的机会。92%的数字营销学院会员表示其课程对职业生涯产生了积极影响，88%的成员目前已经在高级或管理层工作。 **课程大纲：** 1. **数字营销格局**：探讨技术进步和消费者行为变化对企业带来的挑战与机遇，并阐述如何利用数字化机会。 2. **数字营销原则**：介绍数字营销的核心原则，助力学员制定明确的商业目标，并为全面整合的数字营销活动做好准备。 3. **社交内容营销**：讲解通过创作和分享内容与客户互动和获取客户的概念，帮助学员制定和执行自己的内容创作策略。 本课程不仅是学习最新数字营销策略的绝佳起点，还有助于提升学员在数字营销领域的专业能力。
Name:Digital Marketing Landscape
Description:This module begins by describing how advances in technology, and changing consumer behavior and expectations present new challenges and opportunities for businesses. It describes how Digital has disrupted the way businesses sell to customers and how marketers use the customer journey model to influence purchase decisions using digital platforms, content and tools. Finally, the module identifies the opportunities that Digital presents for you and your organization, and how to capitalize on them.
Name:Digital Marketing Principles
Description:This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, to gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 digital marketing campaign by connecting effectively with your customers and target audience.
Name:Content Marketing for Social
Description:This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
