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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-marketing-capstone
课程评论：没有评论
课程名称：社会营销顶点项目 课程概述：当前市场在社交网络上，企业必须在此领域积极布局。然而，成功的社交策略需要基于定义企业成功的业务指标。本课程是社会营销专业的最终顶点项目，将检验学员所学的方法论、工具及见解，帮助学员创建一个多元化的计划，确保有效的社交营销作为企业战略的核心部分。无论您的公司是否拥有成熟的互动策略，或您是新创企业，您都将学习如何充分利用社交营销的力量，增加可验证的市场份额，并与高价值市场建立更强的关系。在当今数字化世界中，您必须有一个计划，将社交和移动营销策略与业务战略相结合。通过此顶点项目，您将运用在专业课程中掌握的实用技能，展示将社交和移动营销策略整合到公司业务战略中的能力。 课程安排（2016年）： - 第一次开课时间：2016年2月29日 - 之后的开课时间：2016年5月23日、8月29日和11月28日 课程大纲： 1. 项目部分：顶点项目 描述：本顶点项目将考验您在社会营销专业中所学知识，要求您创建一个多元化的未来成功商业计划。 2. 选择策略 描述：为您的项目选择策略并建立赋能概念。 3. 制定营销计划 描述：确立关键绩效指标(KPIs)、绩效漏斗以及项目预算。 4. 完成并提交顶点项目 描述：本周您将完成并提交顶点项目以供同伴评审。 5. 同伴评审及恭喜您！ 描述：本周您将对其他人的提交进行三次同伴评审，以获取专业证书。
Part: 1
Title:Capstone Project
Description:This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Part: 2
Title:Selecting a Strategy
Description:Select the strategy for your Project and establish your empowering concept.
Part: 3
Title:Develop Your Marketing Program
Description:Establish your KPIs, performance funnels, and your program's budget.
Part: 4
Title:Complete and Submit Your Capstone Projects
Description:This week you will complete and submit your Capstone Projects for peer review.
Part: 5
Title:Peer Review and Congratulations!
Description:This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
