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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-impact-growth
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课程名称：释放社会企业的影响力 课程概述：本课程是社会企业家精神专项课程的第三门课，主要涵盖社会影响评估的知识，使学员能够开发评估商业计划实施过程中实现的社会使命的方法。课程将指导学员制定社交企业的沟通策略，并展示如何将产品和服务营销给受益者及其他客户，学员需灵活调整传播策略，逐步从早期用户扩展到更大的市场份额。 此外，课程还将探讨增长策略，以及如何在国际间扩展或复制商业计划，以便触及更多受益者，特别讨论有机增长、社会特许经营和开放源码方法。最后，学员将评估退出策略，审视社会企业在原始资金方无法或不愿融资扩展时可选择的融资选项。 课程3的最后，通过一个顶点项目，学员需提交社会企业的最终商业计划。 课程大纲： 1. 课程名称：社会影响评估介绍 - 描述：欢迎来到社会企业家精神专项课程的最后一门课。本节将介绍如何衡量企业的社会影响，学员将应用知识分析Specialisterne案例，并撰写商业计划的执行摘要。 2. 课程名称：衡量社会影响 - 描述：欢迎来到第二模块。本周将深入探讨社会影响评估，鼓励学员发现活动的指标，理解并记录如何创造社会价值。由于大多数初创企业尚未能实际测量影响，清晰表述“变革理论”并尽可能用数据支持非常重要，这将大大增强投资者、利益相关者以及沟通和市场策略的信誉。 3. 课程名称：社会企业如何沟通 - 描述：欢迎来到第三模块！本周将讨论社会企业如何沟通其产品及影响，分析CaféDirect案例，鼓励学员思考自身的沟通策略，并初步探讨增长与复制的话题。 4. 课程名称：社会企业的增长与复制 - 描述：欢迎来到第四周！本周将讨论社会企业如何复制其社会创新，研究Specialisterne的案例，了解混合方法的价值，并分享印度和美国的最佳实践示例，最后，学员将对Mobility CarSharing案例提供建议。 5. 课程名称：完善商业计划 - 描述：欢迎变革者们来到社会企业家精神专项课程的最后一周！本节将进一步讨论退出策略，通过Mobility和Café Direct两个案例进行分析，同时探讨失败在社会企业领域中的角色。课程最后感谢所有学员的参与与支持，希望本专项课程能助力学员启动自己的社会企业家之旅。祝一切顺利！
Name:Introduction to Social Impact Assessment
Description:Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.
Name:Measuring Social Impact
Description:Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.
Name:How Social Enterprises Communicate
Description:Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.
Name:Growth and Replication of Social Enterprises
Description:Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.
Name:Finalize your Business plan
Description:Welcome change-makers to the final week of this Social Entrepreneurship Specialization! We will use this session to further discuss exit strategies by looking at two cases: Mobility and Café Direct. Finally we will approach the sensitive topic of failing and what role it plays in the field of social entrepreneurship. We also want to use this option to thank all learners for participation, contribution and support! We hope that this specialization helped to kick-start your own social entrepreneurship journey. Keep up your good work! Congratulations and good luck!
In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!
