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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-business-model
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课程名称：社会商业模式与社会创新规划 课程概述：在此课程中，我们将对第一课程中识别的社会商业机会进行更深入的开发。具体而言，您将利用商业模式画布（Business Model Canvas）来构建商业模式，并逐步开始撰写商业计划。此外，您还将能够评估不同的组织形式，并选择适合您所开发商业模式的形式。课程结束时，您将能够比较不同的社会影响投资方法，并选择适合您社会企业的融资策略。 注意：强烈建议在开始本课程之前先完成第一课程：“识别社会创业机会”！ 课程大纲： 1. **商业模式画布简介** - 描述：欢迎来到本专项课程的第二部分！在本模块中，我们将向您介绍商业模式画布——一个有助于您完成商业计划过程的工具。您将能够对画布中的各个元素进行分类，并开始使用它来创建您的商业模式。 2. **应用商业模式画布** - 描述：在第二模块中，您将更深入地使用商业模式画布作为构思业务想法的工具，并将介绍社会商业模式画布。同时，您将获得团队协作和迭代过程中的协调建议。本模块最后将介绍撰写商业计划的重要元素。 3. **商业计划的目的** - 描述：欢迎来到第三模块！在这一阶段，您将深入探索商业计划的创建。通过分析一个社会企业的真实商业计划，您将听到嘉宾讲者提供在撰写商业计划时需要考虑的重要问题的建议，并开始思考特定社会企业可以实施的不同组织形式，初步勾勒自己的商业计划。 4. **选择组织形式** - 描述：在第四模块中，您将加深对各种组织形式的理解，尤其是为社会企业量身打造的新组织形式，了解美国和英国的相关信息，同时检查您所在国家的法律框架。一旦识别出符合您期望的形式，您将继续在下一模块中思考融资选项，继续商业计划的流程。 5. **吸引创业资金** - 描述：欢迎来到第二课的最后一个模块。在完成本模块后，您的社会企业将在发展过程中达到一个重要的里程碑。本节将向您介绍在设计社会企业融资策略时可能面临的广泛选项。您将被鼓励思考企业的财务需求，并制定相应的解决方案。通过社会影响投资者和研究者的见解，您将开发一个电梯推介视频，这是吸引创业资金的重要工具。本模块的最后部分包括关于2017年伦敦影响投资世界峰会的特别报告，Kai在会上与一些从业者分享了见解和建议！
Name:Introduction of the Business Model Canvas
Description:Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
Name:Applying the Business Model Canvas
Description:In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
Name:The Purpose of a Business Plan
Description:Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
Name:Selecting an Organizational Form
Description:In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
Name:Attracting Startup Funding
Description:Welcome to the final Module of Course 2. By concluding this Module your social venture will have reached an important milestone in the development process. This session will introduce you to the broad landscape of options you will face when designing the funding strategy for your social business. You will be encouraged to think about the financial needs of your venture and asked to create a plan of how to address those. Guided by insights from a social impact investor and researcher you will develop an elevator video pitch. This will be an important tool to attract startup funding. The final section of this module includes a special on the Impact Investing World Forum held in London in 2017, where Kai spoke to some practitioners who have some insights and good advice!
In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture. Note: It is highly recommended to have completed Course 1: 'Identifying Social Entrepreneurship Opportunities' before you start with this Course!
