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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/seo-tactics
课程评论：没有评论
课程名称：优化SEO的高级内容与社交策略 课程概述：本课程将深入探讨内容营销与社交媒体生态体系，以及这些相互关联的渠道如何推动网站的搜索结果。学员将学习如何将内容营销与社交媒体结合作为其SEO策略的一部分，并利用影响者营销来建立网站的权威性。 课程大纲： 1. **高级内容与社交策略导论** - 本周主题将回顾SEO的基础知识，重点讨论内容营销生态系统，包括五种不同类型的内容营销方案。学员将学习如何获取和吸引优化链接，从而提升在线声誉和可见度。 2. **社交媒体营销** - 本周深入探讨社交媒体如何支持公司的在线声誉与可见度，最终增强SEO效果。学员将练习建立社交媒体形象的技巧，并分析受众特征，选择合适的社交媒体平台以达到目标受众。 3. **影响者营销** - 本周课程聚焦于影响者营销。学员将能定义影响者营销及其在提升声誉和可见度中的作用，探讨如何与影响者建立正面的关系，而非操控关系。 4. **创建卓越内容** - 本周课程强调优质内容的重要性，学员将识别出优秀的内容、分析热门内容，并学习创造属于自己的世界级内容。同时，学员将建立成功的合作关系，以促进内容开发和内容营销工作。 整个课程将帮助学员深入理解如何通过内容和社交媒体优化搜索引擎排名，实现有效的线上品牌营销。
Name:Introduction to Advanced Content and Social Tactics to Optimize SEO
Description:Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Name:Social Media Marketing
Description:This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
Name:Influencer Marketing
Description:Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
Name:Creating Outstanding Content
Description:This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
