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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/seo-strategies
课程评论：没有评论
课程名称：高级搜索引擎优化策略 课程概述：本课程侧重于技术、移动和社交策略，以提高网站流量。学习如何通过内容本地化、全球团队协作和优化本地搜索引擎，为国际受众构建SEO。发现优化移动友好型网站、增强移动应用可发现性和利用社交媒体推动有机SEO流量的技巧。您还将学习识别关键SEO指标，并收集、解释、验证数据，向客户和利益相关者报告成功。 课程大纲： 1. **引言**：欢迎来到本模块，您将发现技术性搜索引擎优化（SEO）如何改善您的网站。您将讨论和使用网站指标，并比较性能分析工具和插件，找到并修复问题，提升网站可见性，改善网站架构，加快页面加载速度，进行网站审计，并发现与团队和利益相关者良好合作以实现积极变化的策略。 2. **将您的网站推向全球**：本模块将探讨将网站推向全球所需的内容。您将为全球扩展做好准备，把握遍及世界的巨大机会。介绍经过验证的原则和最佳实践，优化您的网站以适应全球扩展。学习如何根据搜索引擎的指导与国际受众对齐，结构化网址和应用本地化，以服务全球客户，并制定吸引人的全球网络营销活动策略。此外，您将处理外部或内部本地化团队的预算，并授权利益相关者在全球市场中履行其职责。 3. **充分利用移动与应用SEO**：本模块将提供您在移动市场未来趋势和创新方面所需的知识。您将建立明确的流程，使移动应用更易被发现。识别成功的应用商店优化（ASO）所需的关键绩效指标（KPI），并获得最佳实践清单。使用提供深入数据的工具，评估并超越竞争对手。通过考察提升应用在苹果iTunes或Google Play应用商店中排名的因素，提升移动友好性，并优化社交搜索引擎。同时，获取使用和解释应用数据以获取竞争优势的洞察。回顾案例研究，展示如何产生商业成果，运用现实世界的经验，抓住移动和应用提供的独特机遇。 4. **识别驱动绩效的指标**：欢迎来到本课程的最后一个模块。在此模块中，您将讨论衡量关键指标的概念，进行数据分析以为利益相关者带来价值。识别并使用实用技巧量化成功，克服常见错误并解决数据分析错误。探索各种工具和分析包，使用它们来衡量重要内容，开始运用高级分析推动商业发展，并学习如何分析数据报告以增加收入。发现提升绩效的企业级平台，整合这些内容帮助您理解当今数据，为您和利益相关者提供未来的洞察。
Name:Introduction
Description:Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
Name:Take Your Website Global
Description:In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
Name:Make the Most of Mobile and App SEO
Description:This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
Name:Identify Metrics to Drive Performance
Description:Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
