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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/seo-project
课程评论：没有评论
课程名称：谷歌SEO顶点项目 概述：搜索引擎优化（SEO）是一个动态且不断发展的职业领域，要求掌握多种网站优化策略和技巧以取得成功。本课程旨在为您提供坚实的SEO基础，包括组成网站优化客户报告的不同元素，帮助您发展出一个战术性的SEO方法。无论您是否完成了搜索引擎优化专业中的其他课程，或仅参加本课程，此项目均为您提供了将所学知识应用于实践的重要机会，优化您选择的网站。 在课程中，您将识别网站的优化机会，学习如何有效向客户推介您的计划并维护与客户的关系。您将为所选网站制定定制化的SEO解决方案，并逐步执行策略的主要步骤，包括关键词研究、竞争分析、改进网站的元数据和页面元素。在这个过程中，您还将通过同行评审获得反馈，来自同学的社区将为您提供额外的意见，帮助您完善SEO方法并向客户和管理层展示您的发现。 课程大纲： 1. **入门与里程碑1：评估网站的改进机会** 在此里程碑中，您需要使用技能评估一个现有网站的改进机会和提升排名的可能性，并创建SEO提案来阐述改进建议，最后制定出监测和评估成功所需的指标列表。 2. **里程碑2：初步研究阶段** 专注于优化网站所需的初步研究，主要包括制定目标买家画像、进行关键词研究和竞争研究，以帮助您了解目标受众，并对竞争对手进行深入分析。 3. **里程碑3：内容审计与技术审核** 通过对竞争对手网站的内容审计，您将更好地定位自己的SEO策略，并进行内部内容审计以比较网站并识别改进空间。还需建立关键词矩阵，以确定将哪些关键词分配给特定页面，并进行技术审核以识别影响网站排名的技术因素。 4. **里程碑4：展示您的发现** 开发一份综合性展示文档，汇报您在课程中所做的工作，使用标准大纲创建文档，并进行同行展示。最终展示还将包括一段视频，向潜在客户或雇主阐述您的SEO策略将如何改善排名及业务。 通过本课程，您将获得实用的SEO技能，能够有效地优化网站并为客户提供切实可行的建议。
Name:Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
Description:In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!
Name:Milestone 2: Initial Research Phase
Description:In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
Name:Milestone 3: Conducting a Content Audit and Technical Review
Description:In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
Name:Milestone 4: Presenting Your Findings
Description:In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
