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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/seo-fundamentals
课程评论：没有评论
课程名称：谷歌SEO基础 概述：本课程旨在帮助学员理解搜索引擎算法及其对有机搜索结果和网站的影响。在此基础上，学员将学习制定有效SEO策略的关键要素，包括如何选择关键词和进行关键词研究；消费者心理和搜索行为；以及如何进行页面SEO分析，以识别改进网站搜索优化的机会。 课程大纲： 1. **入门及页面SEO简介** - 第一周将介绍页面SEO的基本概念，以及它在整体SEO策略中的重要性。学员将探索SEO的关键领域，以及页面优化如何补充技术和离站SEO的努力。核心内容包括元数据、标题标签、内容结构等，探讨AI在内容创作和优化中的变化，并通过分析网页建立内容驱动的搜索成功基础。 2. **离站SEO简介** - 第二周讲解离站SEO，即影响网站权威性、可信度和可见性的网站外部因素。学员将学习链接构建策略、品牌提及、信任信号，以及社交媒体的作用，分析如何评估反向链接的质量和引用域名，并了解这些因素如何影响搜索排名。 3. **技术SEO简介** - 第三周将深入探讨有效SEO策略的技术基础，包括站点结构、可爬行性和索引的影响。内容涵盖网站地图、robots.txt文件、重定向、错误处理和URL结构等，学员将掌握审计和监控网站健康状态的工具和最佳实践。 4. **关键词理论与研究** - 第四周将聚焦关键词策略的研究、强化和优化，帮助学员理解用户如何发现内容，并引导他们访问自己的内容。将探讨关键词理论、意图映射、搜索阶段及其对现代SEO的影响，学员将学习使用关键词研究工具进行受众分析，制定数据驱动的相关关键词策略，以支持长期的可见性和排名。 通过本课程，学员将掌握实现内容优化和提升搜索排名所需的实用技能。
Name:Getting Started and Introduction to On-page SEO
Description:Welcome to Week 1! This module introduces you to the fundamentals of On-page SEO—what it is, why it matters, and how it fits into a broader SEO strategy. You’ll start by exploring the key areas of SEO and how On-page optimization complements technical and off-page efforts. Then, you’ll dive into the core elements that make a page search-friendly, including metadata, title tags, headings, URLs, and structured content. You’ll also explore how AI is changing content creation and optimization, including how to use AI tools and prompts ethically and effectively in your workflow. Finally, you’ll practice analyzing and critiquing web pages using web crawlers and On-page SEO techniques, building the foundation for content-driven search success.
Name:Introduction to Off-Page SEO
Description:Welcome to Week 2. This module introduces you to the world of Off-page SEO—the factors that influence your site’s authority, trust, and visibility beyond your own domain. While Off-page tactics can feel less direct than On-page SEO, they play a crucial role in building credibility with both users and search engines. You’ll explore key Off-site elements like backlinks, brand mentions, and trust signals, along with the evolving role of social media. We'll also take a close look at link-building strategies and recent insights from sources like the Google API leak, helping you separate outdated myths from current best practices. By the end of this module, you'll know how to assess the quality of backlinks, evaluate referring domains, and understand how Off-page signals affect your search rankings.
Name:Introduction to Technical SEO
Description:Welcome to Week 3! This module dives into the backbone of every effective SEO strategy: Technical SEO. You'll explore how site structure, crawlability, and indexing impact visibility in search engines—and how even strong content can be buried without the right technical foundation. We'll cover essentials like sitemaps, robots.txt files, redirects, error handling, and URL structure, along with updated best practices and tools you can use to audit and monitor your site's health. You’ll also explore how recent shifts in how search engines process data are influencing the technical expectations for modern websites. By the end of this module, you’ll have the skills to troubleshoot common technical issues, optimize your site’s architecture, and ensure your content can actually be discovered and ranked.
Name:Keyword Theory & Research
Description:Welcome to Module 4! In this module, you’ll explore how to research, refine, and strengthen your keyword strategy—the cornerstone of aligning your content with real search behavior. You’ll dive into keyword theory, intent mapping, and the stages of search to better understand how users discover content and how to guide them to yours. We’ll explore the evolution of keyword research in response to semantic search and AI-driven algorithms, and how that impacts everything from phrase selection to topic targeting. You’ll also learn how to use keyword research tools for audience analysis, build user intent profiles, and develop a keyword strategy that moves beyond volume to focus on relevance and opportunity. By the end of this module, you’ll have the skills to craft a data-informed, audience-aligned keyword strategy that supports long-term visibility and rankings.
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
