Sensory Science: Conducting Tests

所在平台: Coursera

课程主页: https://www.coursera.org/learn/sensory-science-conducting-tests

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课程简介

课程名称:感官科学:进行测试 课程概述:本课程将介绍感官评估实验室,并教您最佳测试和文档记录实践。我们将探索各种因素,尤其是测试环境如何影响感官实验。课程的主要焦点是两种特定的感官测试:二重三重辨别测试和三产品消费者测试。通过案例研究,我们将考察这些测试如何解决产品挑战。对于这两种测试类型,我们将深入了解如何制定适当的假设。 课程大纲: 1. **实验室与程序**:欢迎参加感官科学基础系列的最后一门课程!本模块将介绍感官评估实验室,并教您如何进行两种类型的研究实验:辨别测试和三产品消费者测试。您将学习测试中的误差及其减少方法,以确保感官数据的有效性和可靠性。此外,您将回顾合格评估员的招募原则及其指导的重要性,学习最佳实践的测试程序,以及实验如何受到测试环境的影响。 2. **辨别测试**:本模块将讨论辨别测试方法及其解决产品问题的能力。您将回顾各种案例研究,了解辨别测试在常见商业问题中的应用。我们将讨论如何建立研究目标,讲解平衡参考二重三重测试的重要性,并识别感官分析测试的最佳实践资格标准。您将学习如何根据辨别测试的原则进行自己的研究实验,包括制定假设、选择产品、准备和进行测试、解读数据及结果分析。 3. **消费者测试**:在此模块中,我们将继续讨论另一种感官测试风格:消费者产品测试。您将审查消费者产品测试的方法及其在感官科学中的应用。我们将讨论进行消费者测试的产品选择,以及如何确定和选择核心和机会目标消费者群体。此模块将教授您如何进行基于消费者产品测试原则的研究实验。您将学习如何制定假设、选择产品、准备和进行测试、解读数据和分析结果。最终项目中,您将选择并进行二重三重辨别测试或三产品消费者测试。 4. **最终项目**:在最后一个模块中,您将整合之前模块的全部知识,完成项目。您将应用所选择的测试方法(二重三重辨别测试或三产品消费者测试)来进行研究实验。您将根据课程大纲开发适当的测试材料,并准备报告您的研究实验的数据和关键发现。最后,您将通过讨论论坛和评分自我评估的形式报告您的结果,以展示您对感官科学原则的理解。 通过本课程,您将获得进行感官测试的全面知识和实践经验,从而为相关领域的工作做好准备。

课程大纲

Name:Labs and Procedures

Description:Welcome to the last course in the Foundations of Sensory Science series! In this course, we will introduce the sensory evaluation laboratory and teach you how to conduct two types of research experiments: a discrimination test and a 3-product consumer test. In this module, you will learn about errors in testing and ways to minimize those errors to ensure valid and reliable sensory data. You will review principles for recruiting qualified assessors for each test type and discuss ways to instruct assessors and the importance of documenting test instructions. This course will describe best practices testing procedures and ways that a sensory experiment can be influenced, especially the test environment. Let’s get started!

Name:Discrimination Testing

Description:In this module, we will begin by discussing discrimination testing methods and what problems they might solve for product issues. You will review various case studies that illustrate common business problems where discrimination testing was beneficial. You will review approaches to establishing a research objective using a balanced reference duo-trio test and the importance of product selection will be discussed. We will identify best practices qualification criteria for sensory analytical tests – discrimination testing and descriptive analysis. This module will teach you the principles of conducting your own research experiment based on discrimination testing principles. We will discuss how to develop an appropriate hypothesis, select products, prepare and conduct testing, decode the data, and interpret the results. In this module you’ll also start developing a sensory test using the tools you’ll gain throughout this course. Let’s begin!

Name:Consumer Testing

Description:In this module, we will continue our discussion by reviewing a different style of sensory testing: consumer product testing. You’ll review consumer product testing methods and how they apply to sensory science. We’ve previously formulated a hypothesis and research objectives. We will now discuss product selection for conducting a consumer test, and review how to identify and select a core and opportunity target group of consumers. We will review the importance of balanced serving orders and discuss how to prepare and conduct a 3-product consumer test. This module will teach you the principles of conducting your own research experiment based on consumer product testing principles. We will discuss how to develop an appropriate hypothesis, select products, prepare and conduct testing, decode the data, and interpret the results. For your final project, you will select and conduct either a duo-trio discrimination test or a 3-product consumer test. You will continue to design the various research components that will be used to build your final project. Both research experiments are designed as paper/pencil activities to aid in the learning process. Let’s get started!

Name:Final Project

Description:In this final module, everything you’ve worked on in the previous modules will come together to complete your project. You will apply the design of your sensory test to conduct a research experiment. You’ll use the testing method, and its principles, you selected in module 3 (either the duo-trio discrimination test or the 3-product consumer test) to conduct your test. You’ll develop the appropriate set of testing materials for the test you selected, as outlined in the program. You will also report on your own research experiment by preparing and reporting your data and key findings. For the final project, you’ll report your findings in the form of a discussion forum and through a graded self-assessment by demonstrating your comprehension of sensory science principles.

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课程详情

This course will introduce the sensory evaluation laboratory and will teach you best practices for testing and documentation. We'll explore how various factors, especially the testing environment, can influence sensory experiments. Our main focus will be on two specific sensory tests: duo-trio discrimination and 3-product consumer testing. Through case studies, we’ll examine how these tests can address product challenges. For both test types, we’ll dive into how to develop an appropriate hypothe

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