|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/self-marketing
课程评论：没有评论
课程名称：战略自我营销与个人品牌 概述：本课程旨在教授如何运用战略营销和个人品牌技巧来设计、提升和推广您的职业形象。您将学习如何作为“您自己的首席执行官”，有效利用关系和网络营销以及印象管理，展示您的技能给潜在的雇主、同事、上司及其他相关人士。本课程的目标包括： - 认识到市场导向和职业品牌建设对职业发展的重要性，并运用营销传播策略进行自我营销； - 制定职业发展的战略营销规划，创建个人的战略自我营销计划； - 制定管理个人职业声誉的策略，开始构建个人品牌，并规划战略个人品牌的步骤； - 创建个人品牌陈述，并将社交网络融入职业品牌建设中； - 精炼自我管理信息系统，系统地收集和分析与自我营销及个人品牌相关的数据，选择合适的工具以进行全面、准确和基于数据的自我评估； - 开发和实施展示个人成果的有效工具和监测营销传播策略的绩效指标。 课程大纲： - **模块 1：品牌建设能力自我营销** 第一课将通过职业自我管理培训和认证的各个阶段，概述整个专业化方向。第二课概述了课程3“战略自我营销与个人品牌”的内容。第三课描述了营销和品牌化专业自我的方法，您将开始在职业发展/技能管理实验室内工作。 - **模块 2：自我营销策略和战术** 本模块将教授如何在技能导向的工作市场中有效自我营销，利用专业营销服务的理论和实践。这一模块将帮助您实施战略营销计划工具，制定个人自我营销计划，并沟通给潜在雇主。 - **模块 3：个人品牌策略和战术** 在第三周，您将学习如何基于技能的掌握实施人性化品牌策略，以推动职业成长。您将理解构建职业形象如何有助于建立强大的职业品牌，并制定管理职业声誉的策略。 - **模块 4：整合自我培训干预** 本周您将创建未来自我辅导和自我监测的系统，组织数字成果展示，进行自我推广干预并寻求同伴反馈。本课程结束时，您将完成最终调查和评估，并感谢您完成本课程。 通过本课程，您将能够灵活运用所学工具与技能，有效提升职业形象和市场竞争力。
Name:M1 Marketing and Branding the Skilled (Professional) Self
Description:The first lesson, "Specialization at a Glance," walks you through all stages of career self-management training and certification, giving you a bird's-eye view of the specialization. If you've already taken other courses in the specialization, you can either skip this lesson or skim through it quickly to refresh your memory. The second lesson provides an overview of the current Course 3 "Strategic Self-Marketing and Personal Branding." In the third lesson, we describe our approach to marketing and branding the Skilled (Professional) Self. You will also begin working in your Career Development / Skills Management Lab. Amy Giaculli and Professor Val Chukhlomin are your instructors for this course and this week.
Name:M2 Self-Marketing Strategies and Tactics
Description:Welcome to Module Two! In this Module, you will learn how to effectively market yourself in a skills-based job market using the theory and practice of professional marketing services. You will implement strategic marketing planning tools, such as the marketing communications mix, for your individual career development. You will also create your own strategic self-marketing plan and devise strategies for communicating it to prospective employers. As a result, you will be better able to demonstrate your mastery of job-related and personal skills. Amy Giaculli and Professor Val Chukhlomin, your instructors for this course and this week, are joined by Dr. John Beckem.
Name:M3 Personal Branding Strategies and Tactics
Description:We are now in Week 3! You will learn how to implement human branding for professional growth and transformation based on your skill mastery during this week. You will comprehend how constructing a professional image contributes to establishing a strong career brand, develop strategies for managing professional reputation, and acquire a deeper comprehension of impression management. In addition, you will continue to work on your plan for self-promotion and personal branding. This week's guest lecturer is Dr. Michele Forte.
Name:M4 Putting It All Together: Self-Administered Training Interventions
Description:We are now in Week 4! During this week, you will create a system for future self-coaching and self-monitoring of your self-marketing activities. Then, you will concentrate on organizing digital artifact presentations to demonstrate your skill mastery. You will also engage in self-promotional interventions and seek out peer feedback. You will finish the course by completing the final survey and the final assessment. We would like to thank you for completing the course and hope that you are able to utilize the various tools and skills you have acquired. Our guest lecturer for this week is Dr. John Beckem. Also, we will introduce AmyLee, a generated career development personal assistant. We want you to get used to personal assistants like AmyLee. In the following course, personal assistants will be playing a central role.
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").
