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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/search-engine-optimization
课程评论：没有评论
课程名称：谷歌SEO入门 课程概述： 你是否曾想过，主要搜索引擎如谷歌、必应和雅虎是如何在搜索结果中对你的网站进行排名的？或者内容（如视频或本地列表）是如何根据搜索引擎认为最相关的内容展示和排名的？欢迎来到搜索引擎优化（SEO）的世界。本课程是SEO专业化的第一门课，旨在为你提供SEO的基础知识，并通过一些有趣的实践帮助你在谷歌上获得曝光。 你将了解最流行的搜索引擎谷歌的工作原理，SEO领域如何不断变化以及未来的趋势。我们将探讨核心SEO策略和战术，以推动特定网站或一组网站的自然搜索结果，同时讨论避免谷歌处罚的策略。我们希望这次对SEO的初步体验，能激励你继续学习该专业的后续课程！ 课程大纲： 1. **谷歌SEO入门** - 本模块将帮助你定义搜索引擎优化，学习SEO的基本概念及其对用户和网站所有者的帮助。我们将讨论和识别SEO及相关角色的职业发展路径，还会识别SEO的三个关键领域及其差异，最后总结SEO的演变及其未来发展。 2. **当前SEO最佳实践** - 本模块讨论SEO最佳实践、算法更新及不遵守这些实践的潜在处罚。到模块结束时，你将能够说明相关性在搜索结果中的概念，了解算法更新的重要性及其对搜索结果质量的影响，并识别潜在的更新影响因素。 3. **今天、明天及未来的SEO** - 本模块分析社交媒体及其他新兴技术在当前及未来SEO格局中的作用。我们将解释主题关联和语义分析如何与搜索结果的相关性和可靠性相关，并讨论速度和用户体验的重要性。 4. **你的受众与构建角色模型** - 在这一模块中，你将了解网络搜索者的常见行为，以帮助你针对不同类型的消费者进行营销。你将学习如何构建角色模型及收集用户数据，并利用多种研究方法和工具来开发理想买家的角色模型。 让我们一起开始这段探索SEO的旅程吧！
Name:Introduction to Google SEO
Description:Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and learn about the basics of SEO and how it helps users and website owners. We'll discuss and identify career paths and options for both SEOs and complementary roles. We'll also identify 3 key areas of SEO and their differences. Finally, we'll summarize how SEO has evolved and its future. Let's get started!
Name:Current SEO Best Practices
Description:In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them, and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results. We'll discuss algorithm updates to keep search engine results high quality, and understand why a pro-active mindset is beneficial. You'll review and understand the different types of updates and how they might impact your website. Then, you'll learn how to identify potential reasons your site was impacted by an update. Let's get started!
Name:SEO of Today, Tomorrow and Beyond
Description:In this module, you’ll be able to analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond. We’ll explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. Then, we’ll discuss the continued importance that speed and user experience play in search and how Google’s core web vitals help to monitor and manage performance in these areas. You’ll also analyze two updates, EEAT & YMYL, and how these updates work together to provide an improved search experience. You’ll then compare and contrast how rich results, featured snippets, and rich snippets work to better understand the differences and how to incorporate these into your SEO strategy. We’ll review AI Overviews and how it might impact search behavior. You’ll write your own content for a website that will improve search results. Finally, you’ll develop an optimization strategy that will increase traffic from search engines, and demonstrate the impact of brands and branding on search results. We have a lot to cover, so let’s get started!
Name:Your Audience and Building Personas
Description:You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. You’ll identify the best ways to build a persona and gather user data. We’ll discuss how SEO can work with a wider marketing team and other stakeholders in the persona development process. We’ll close out this course by using a variety of research methods and tools to develop a persona of an ideal buyer. Let's get started!
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
