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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/scaling-product-and-processes
课程评论：没有评论
课程名称：扩大产品和流程 概述：在启动企业开始扩展之前，优化您的产品和流程！通过本课程消除产品市场契合度和销售与营销的猜测，发现您的产品与众不同之处，并如何在扩展启动企业时利用公司的优势。您将学习如何重新思考产品以确保其可扩展性；理解增长战略的重要性和要素；发现如何构建您的增长团队；学习如何在扩展阶段调整销售与营销的关系；确保在从启动到扩展的重要阶段保护您的现金、公司和个人健康。该课程结合了实际建议、现实生活中的案例以及来自知名公司和领域专家的大局视角，帮助您了解其他公司的成功经验并开发扩展解决方案的“工具箱”。 课程大纲： 第一部分：产品市场契合度 描述：产品市场契合度是您开始扩展之前的一切。没有对其的透彻理解，就不可能取得进展。本模块将帮助您理解产品市场契合度的含义，并开始构建相关策略。 第二部分：增长 描述：在本模块中，我们将从扩展的角度看待增长。虽然增长通常被描述为一种结果，但将其视为一个过程（并研究过去的成功经验）可以为未来的成功提供重要见解。 第三部分：销售与营销 描述：随着从启动到扩展，销售与营销之间的关系发生变化。在本模块中，您将学习如何在扩展过程中调整定价策略，以及如何定位销售和营销团队的新角色，以继续识别和满足不断增长的客户需求。 第四部分：扩展运营 描述：在本模块中，您将学习如何优化您的扩展业务，以确保持续增长而不至于陷入困境。 通过本课程，您将能够全面了解公司运作，并为指数级增长做好准备。
Part: 1
Title:Product Market Fit
Description:Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.
Part: 2
Title:Growth
Description:In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.
Part: 3
Title:Sales & Marketing
Description:The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.
Part: 4
Title:Scaling Up Operations
Description:In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!
Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup. In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.
