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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/satisfaction-guaranteed
课程评论：没有评论
课程名称：满意保证：在线开发客户忠诚度 课程概述：您已经完成了！《满意保证：在线开发客户忠诚度》是谷歌数字营销与电子商务证书的第七门也是最后一门课程。在本课程中，您将探讨在电子商务中建立客户忠诚度的策略，并探索开发和维护客户关系的具体工具。在课程结束时，您将通过一个情景练习展示您成功实施电子商务战略的能力。最后，您将通过提升职业发展技能完成课程。建议在开始本课程之前完成课程1至6，因为它们为本课程最后活动的完成提供了必要的基础。该课程由在该领域工作的谷歌员工指导，提供实践活动和模拟常见数字营销与电子商务任务的实例，同时展示一些工作中使用的最佳工具和资源。 完成本项目中七门课程的学习者将能够申请数字营销和电子商务的入门级职位，无需任何先前的经验。 通过本课程，您将能够： - 识别在电子商务中建立客户忠诚度的常见策略 - 理解如何有效管理客户关系和衡量客户满意度 - 监控电子商务商店的表现 - 根据数据更新电子商务商店 - 完成一个作品集情景，以准备求职面试 - 寻找、申请并准备面试和工作 - 整理作品集和/或简历，以呈现给雇主 课程大纲： 1. **介绍满意保证：在线开发客户忠诚度** - 您将学习忠诚度在电子商务中的重要性，探索如何建立强大的客户关系，并了解如何衡量客户满意度。您还将探索保持客户的技巧，如提供忠诚度计划、进行动态重营销和实施购买后跟进。 2. **分析在线商店的趋势** - 您将学习如何收集和分析在线商店的数据，并利用这些数据来提高转化率和增加销售。您还将识别哪些产品表现良好或不佳，并发现基于数据改善产品表现的方法。 3. **应用您的技能** - 您将参与一系列互动活动，基于您在整个项目中探索的概念和获得的技能。您还将探索职业路径，并练习求职面试。 4. **证书复习** - 您将回顾在谷歌数字营销与电子商务证书课程中所学的内容。课程结束时，您将与其他学习者分享您的职业目标。
Name:Introduction to satisfaction guaranteed: develop customer loyalty online
Description:You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
Name:Analyze trends for an online store
Description:You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
Name:Apply your skills
Description:You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job pathways and practice interviewing for jobs.
Name:Certificate review
Description:You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. At the end of the program, you’ll share your career goals with fellow learners.
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Find, apply for, and prepare for interviews and jobs - Put together a portfolio and/or resume to present to employers
