Sales Pitch and Closing

所在平台: Coursera

课程主页: https://www.coursera.org/learn/sales-pitch-closing

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课程简介

课程名称：销售推介与成交 概述：在《销售艺术专业化》第三课中，您将学习如何自信地进行精彩的演示并展现魅力，掌握如何提出关键的成交问题。此外，您还将学会如何发展个人品牌，并为客户提供超出期望的服务。 课程大纲： 1. **第一周：充满魅力的演示** 在第一周，我们将探讨什么使演示具有吸引力。许多人在职业生涯中经常进行演示，演示的频率会随着职业发展而增加。我们将更全面地分析成功演示的组成部分，以及使其与普通演示区别开来的关键要素。 2. **第二周：你愿意嫁给我吗？** 成交并不如许多人所想象的那样可怕。怎样才能在成交时不感到尴尬或显得操控？我们将挑战将成交视为销售人员必须掌握的技巧的观念。 3. **第三周：爱上你的品牌** 作为销售人员，我们在售后服务和技能方面的重视程度必须与销售本身同等。这需要全新的技能和纪律。那么，在赢得客户之后，您如何让他们爱上您和您的品牌呢？

课程大纲

Part: 1

Title:Week 1: Presenting with Panache

Description:In Week 1 we will look at what makes a presentation magnetic. Many of us find ourselves giving presentations in various forms and speaking to groups. The frequency of presenting increases as we move through our career. We will look more broadly at what makes up a successful presentation, and the key elements that set it apart from an average presentation.

Part: 2

Title:Week 2: Will You Marry Me?

Description:Closing a deal is not as scary as many people make it out to be. How do you do close without feeling awkward or coming across as manipulative? We will challenge the notion that closing is a technique that salespeople have to learn.

Part: 3

Title:Week 3: Falling in Love with Brand You

Description:As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?

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