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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/sales-enablement-tools-productivity
课程评论：没有评论
课程名称：通过技术工具提升生产力 课程概述：本课程是Salesforce销售发展代表专业证书的第4部分。为成功完成本课程，您需要先完成课程1（销售发展的成功基础）、课程2（自信面试的基础）和课程3（销售代表的对话销售手册）。本课程将展示如何通过实施技术工具来提升销售发展代表（SDR）的工作效率。您将接触到各种最佳销售软件，帮助您每次都能取得最佳效果。课程结束时，您将能够自信地制定无懈可击的外展策略，以吸引潜在客户。 通过本专业证书的课程4，您将获得在科技行业非技术岗位启动职业生涯所需的技能。 课程结束时，您将能够： - 了解和掌握技术工具栈，保持对最新科技销售工具的了解。 - 理解客户关系管理（CRM）工具的基本原则，并有效地将其融入工作流程。 - 使用销售智能工具寻找潜在客户并优化工作流程。 - 制定无懈可击的外展策略，以吸引潜在客户。 - 运用社交媒体和视频的力量寻找和连接潜在客户。 成功参与本课程，您应具备： - 能够用口头和书面形式进行有效沟通，使一般观众易于理解（不需要正式或精炼）。 - 基本的计算机使用能力（能够使用文字处理软件、网页搜索和电子邮件）。 - 对社交媒体的熟悉，尤其是LinkedIn。 - 学习新技术工具的能力和意愿。 - 个人和职业成长的动机。 - 渴望反馈和指导的精神。 - 成功完成本培训的前置课程。 课程大纲： - 名称：销售发展的技术工具基础 描述：探索顶尖销售人员如何利用技术工具、创造力和解决问题的能力推动业绩。 - 名称：利用Salesforce奠定工作流程 描述：发现Salesforce这一销售发展和科技行业专业人士的基础工具。 - 名称：利用销售智能工具优化工作流程 描述：获得销售智能、数据丰富和电话分析工具的实用知识。 - 名称：利用销售互动工具进行策略制定、互动和跟踪 描述：学习如何利用互动工具生成无懈可击的外展策略。 - 名称：利用社交媒体和视频外展工具创造杠杆优势 描述：发现社交媒体和视频外展的力量，以增强销售中的人际连接。
Name:Tech Tool Basics for Sales Development
Description:Explore how top-performing salespeople leverage tech tools, resourcefulness, and creative problem-solving to drive results.
Name:Ground Your Workflow with Salesforce
Description:Discover Salesforce, a foundational tool for sales development and tech industry professionals.
Name:Optimize Your Workflow with Sales Intelligence Tools
Description:Gain practical knowledge of sales intelligence, data enrichment, and call analysis tools.
Name:Strategize, Interact, and Track with Sales Engagement Tools
Description:Learn how to leverage engagement tools and generate bulletproof outreach strategies.
Name:Create Leverage with Social Media and Video Prospecting Tools
Description:Uncover the power of social media and video outreach to enhance human-to-human connection in a sales context.
This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversational Selling Playbook for SDRs. This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time. By the end of the course, you’ll feel confident in formulating bulletproof outreach strategies in order to engage with prospective customers. Course 4 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry. By the end of the course, you will be able to: - Examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce - Understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow - Use sales intelligence tools to find prospects and optimize your workflow - Formulate bulletproof outreach strategies to engage with prospective customers - Apply the power of social media and video to find and connect with prospects To be successful in this course, you should have: - An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined) - Baseline computer literacy (you must be able to use a word processor, web search, and email) - Familiarity with social media, including LinkedIn - Ability and willingness to learn new technology tools - Motivation to grow personally and professionally - Hunger for feedback and coaching - Successfully completed the previous courses in this training
