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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/research-methodologies
课程评论：没有评论
课程名称：研究方法论 概述：本课程专注于研究方法论，主要涵盖定性和定量研究方法、抽样方法以及原始数据和次级数据的收集。课程首先讨论定性研究方法，包括焦点小组、个人访谈、民族志研究、案例研究和行动研究。接下来，课程将讨论定量研究方法，重点放在实验研究设计和调查方法上。此外，课程还将探讨抽样设计过程和不同的抽样方法，包括概率抽样和非概率抽样，以及样本大小和非响应问题。我们将研究原始数据和次级数据的性质与范围以及测量的重要性。此外，课程还会探讨互联网在市场研究中的作用以及非比较尺度技术。课程最后讨论不同的数据收集方法，重点关注观察、内容分析、叙事研究、现象学及通过民族志收集数据的方式。 课程大纲： 第1周：本周开始讨论定性研究方法，包括焦点小组、个人访谈、民族志研究、案例研究和行动研究。结束时将介绍定量研究方法，重点讨论实验研究设计和调查方法。 第2周：本周讨论抽样设计过程，并继续探讨不同的抽样方法，包括概率抽样和非概率抽样。结束时讨论样本大小和非响应问题。 第3周：本周将讨论次级数据的性质与范围，接着探讨原始数据及其测量的重要性。最后讨论互联网在市场研究中的作用以及非比较尺度技术。 第4周：本周将重点讨论不同的数据收集方法，包括观察、案例研究和内容分析。继续关注叙事研究、现象学和行动研究项目，最后讨论通过民族志收集数据的方法。
Name:Week 1
Description:This week begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case study and action research. The week ends with a discussion of quantitative research methods with a focus on experimental research design and survey methodology.
Name:Week 2
Description:The week begins with a discussion on the sampling design process and continues with different sampling approaches, including probability and non-probability sampling. The week ends with a discussion on sample size and non-response issues.
Name:Week 3
Description:The week begins with a discussion of the nature and scope of secondary data and continues with a discussion of primary data and the importance of measurement. The week ends with the role of the Internet in market research and a discussion about non-comparative scaling techniques.
Name:Week 4
Description:The week starts a discussion on different data collection approaches with a focus on observation, case study and content analysis. The week continues with a focus on narrative research, phenomenology and the action research project. The week ends with a discussion of collecting data using ethnography.
This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.
