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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/renewable-energy-entrepreneurship
课程评论：没有评论
课程总结：可再生能源与绿色建筑创业 欢迎参加《可再生能源与绿色建筑创业》课程！在本课程中，您将学习如何在能源、金融、房地产、设计、工程和环境等领域启动新企业，同时为全球创造积极的环境和人类健康影响。我们将结合创业领域的工具、趋势和实用建议，帮助您在可再生能源和绿色建筑行业中创造财富并实现积极变化。 本课程并非理论教学，而是着重于实际应用、逐步指导和案例研究。 完成本课程后，学生将能够： - 明确可再生能源和绿色建筑行业中的关键商业机会、挑战及潜在解决方案。 - 分析一家成功的可再生能源或绿色建筑企业。 - 识别2到3个可以用可再生能源或绿色建筑产品或服务来解决的问题。 - 制定与可能资助新企业的投资者互动的计划。 - 通过应用1页商业理念摘要模板和商业模型画布，迈出发起新业务或企业倡议的实际第一步，生成和完善自己的新商业想法。 课程大纲概述如下： 1. **欢迎课程**：介绍讲师及课程概览，旨在让课程实际可行并包含案例研究，同时保持轻松愉快的学习氛围。 2. **激发灵感 — 三者的力量：创业 + 绿色建筑 + 可再生能源**：通过案例研究三项获奖的可再生能源和绿色建筑实例，探讨创业如何解决重要问题，并讨论在这些领域的商业机会。 3. **深入业务 — 真实的机会与挑战**：探讨可再生能源和绿色建筑行业的快速增长原因及其面临的挑战，同时提供应对的解决方案。 4. **起飞 — 从想法到商业实施**：提供生成、完善和推出新商业想法的具体步骤，包括网站、标志、顾问委员会的设计以及使用商业模型画布等有用工具的建议。 5. **课程总结**：回顾课程内容，帮助学生巩固所学知识。 该课程旨在为您提供实际的创业技能和知识，以便在可再生能源与绿色建筑的领域中实现创新与成功。
Name:Welcome to the course
Description: I’m so excited that you’re joining me for this adventure. My goal is to make the course real and tangible, with practical action items and case studies of success. In this introductory module, you will get to meet the instructor from Duke University and have a brief overview of the course. More importantly, have fun!
Name:Get Inspired — The Power of 3: Entrepreneurship + Green Building + Renewable Energy
Description: In this module, you will reviews case studies of three award-winning examples of renewable energy and green building, including onsite videos. We discuss how entrepreneurship is a path for solving big problems that matter. Lectures illustrate that entrepreneurship is NOT just about startups -- it’s also about internal innovation at larger organizations. We also dive into some of the many business opportunities in renewable energy and green building.
Name:Dive into Business — Real Opportunity. Real Challenges.
Description:In this module, the instructor explains reasons for the significant growth in the renewable energy and green building sectors. We describe challenges and criticisms of both sectors, along with counterpoints and solutions. Finally, we discuss some of the struggles of entrepreneurship that must be overcome on this path of innovation and making positive impact at scale.
Name:Blast Off — Moving from Ideas to Business Implementation
Description:In this module, the instructor provides tangible steps for generating, refining, and launching new business ideas, including tips for website, logo, advisory boards, and using helpful tools, such as the popular and dynamic planning and strategy tool called the Business Model Canvas. We also discuss how to think about building a team, because without one, your startup is just another job, not an enterprise.
Name:Closing
Description:
Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors. This is not a course about theory. Instead, we focus on real world application, step-by-step advice, and case studies. After completing this course, students will be able to: - Define key business opportunities, challenges, and potential solutions in the renewable energy and green building sectors. - Analyze a successful business in renewable energy or green building. - Identify 2 to 3 problems you might solve with either renewable energy or green building products or services. - Plan for engaging with investors who might finance a new business. - Take real world first steps towards launching a new business or corporate initiative, by applying the 1-page business idea summary template and the Business Model Canvas to generating and refining your own new business ideas.
