|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/removing-barriers-to-change
课程评论：没有评论
课程名称：消除变革障碍 概述：真正的改变意味着什么？如何说服他人改变？我们如何减少变革路障？在本课程中，您将学习到变革面临的障碍，以及如何在他人和组织中更有效地激励变革。宾夕法尼亚大学沃顿商学院的乔纳·伯杰教授设计了这门课程，帮助您理解REDUCE框架，并展示如何发展您的说服和影响能力。在课程结束时，您将了解消除变革障碍的某些策略的优缺点，同时学习如何利用这些策略在商业和生活中实现变革。 课程大纲： - 模块1：变革的挑战 本模块将识别变革面临的挑战，并定义现状偏见。您将权衡变革的利弊，理解超越损失厌恶所需的收益与损失的平衡，学习推动人们变革的负面影响，发现作为催化剂的重要性，并建立REDUCE框架。结束时，您将更好地理解变革及其抗拒的基本元素，并能够识别合适的变革代理人以改变思想和行为。 - 模块2：消除反弹和资产效应 本模块将探讨警告为何反效果，并学习如何缓解资产效应以实现目标。通过分析宝洁公司Tide Pods和阿登屋实验的案例研究，您将能够识别警告变为建议的过程以及人们对自主和控制的重视。您将学习成功的变革策略，让更多自主性参与变革，并通过现实案例发现缓解资产效应如何帮助他人放下对现状的依恋。结束时，您将学习到揭示不作为成本和将新事物框架化为旧事物的有效策略，并能更有效地鼓励他人改变。 - 模块3：克服确认偏见和不确定性 本模块旨在帮助您分析变革障碍中的距离和不确定性因素及其克服方法。通过讨论政治极化和确认偏见的例子，您将区分接受区和拒绝区，评估寻找可移动中间地带和未粘附点等策略。您将探索不确定性的成本，分析Zappos、Acura和Kia的策略，以评估降低前期成本的最佳实践。结束时，您将能够运用一系列方法克服变革中的距离和不确定性，并为任何情况准备好合适的说服技巧。 - 模块4：证据支持的重要性 本模块将考察证据支持的重要性以及为不同人群和业务选择合适策略的必要性。通过观察翻译问题的例子，您将更好地理解更多证据的需求，以及如何集中资源以增加影响力。通过洒水器与灭火器策略的类比，您将讨论如何找到方法的正确平衡，以及根据特定团体对变革的态度强度决定资源的分配。结束时，您将对变革障碍的所有元素有更深刻的理解，并能够制定最佳策略以降低这些障碍，从而在自己和组织中实现更大的变革。
Name:Module 1 - The Challenge of Change
Description:In this module, we’ll begin by identifying the challenges of change and by defining what the Status Quo Bias is. You’ll weigh the advantages and disadvantages of change, and understand the right balance between potential gains and losses to overcome loss aversion. You’ll learn about the downsides of pushing people to change, discover the importance of being a catalyst, and establish the REDUCE framework. By the end of this module, you’ll be better able to understand the fundamental elements of both change and aversion to change, and be able to identify good change agents to implement while changing both minds and behavior
Name:Module 2 - Removing Reactance and Endowment
Description:In this module, you’ll examine why warnings backfire, and learn how to ease the Endowment Effect to accomplish your goals. By analyzing the case studies of Procter & Gamble’s Tide Pods and the Arden House Experiments, you’ll be able to identify the process in which warnings become recommendations and the importance of agency and control for people. You’ll learn about successful strategies that allow for more agency in change — and through analyzing real-life examples, you'll discover how easing the Endowment Effect will help others let go of the attachment to the status quo. By the end of this module, you’ll learn effective strategies for surfacing the cost of inaction and framing new things as old, plus you'll be able to encourage others to change with more agency.
Name:Module 3 - Overcoming Confirmation Bias and Uncertainty
Description:This module was designed to help you analyze the elements of distance and uncertainty in barriers to change and how to overcome them. By discussing examples of political polarization and Confirmation Bias, you’ll distinguish between the zone of acceptance and region of rejection, and assess strategies such as finding the movable middle and finding an unsticking point. You’ll explore the cost of uncertainty and analyze the strategies of Zappos, Acura, and Kia to evaluate best practices on lowering upfront costs. By the end of this module, you’ll be able to employ a toolbox of approaches to overcome elements of distance and uncertainty in change, and be prepared to bring the right persuasive skills to any situation.
Name:Module 4 - The Importance of Corroborating Evidence
Description:In this module, you’ll examine the importance of corroborating evidence and choosing the right strategy for different segments of people and businesses. By looking at examples of the translation problem, you’ll gain a better understanding of the need for more proof and how concentration increases impact. Through the analogy of the sprinkler and fire hose strategies, you’ll discuss how to find the right balance of methods and where to spend your resources, depending on how strong the attitude for change is in a given group of individuals. By the end of this module, you’ll have a deeper understanding of all of the elements of barriers to change, plus you'll be able to strategize on how to best mitigate them to allow for greater changes within yourself and your organization.
What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
