The Business of Product Management II

所在平台: Coursera

课程主页: https://www.coursera.org/learn/real-world-product-management-skills

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课程简介

课程名称:《产品管理的商业 II》 课程概述:本课程由亚马逊网络服务(AWS)赞助,旨在从亚马逊、特斯拉、优步、WeWork、Zoom、美国军队、Facebook、Google、Alphabet、Poshmark、Slack、Twitter、Headspace、沃尔玛实验室、Humana、施华洛世奇、安联、美国运通、Grohe、亚马逊、好市多、Progressive、动视、Yelp、H&M、Basecamp、微软等公司学习真实世界的产品管理经验。 课程讲师: - NANCY WANG:亚马逊网络服务数据保护服务负责人、Advancing Women in Product创始人兼首席执行官 - VERONICA PINCHIN:Sidewalk Labs产品管理总监 - KATE ZHANG:Instagram产品经理 - BARKHA SAXENA:Poshmark首席数据官 课程大纲: 1. **创新与简化** - 领导者期望并要求团队进行创新和发明,同时寻找简化的方法。他们保持外部敏感性,寻找各方的新想法,并不局限于“不是自己发明的”。作为AWS、AWIT或您自己,在开展新项目时,我们接受可能会被误解的事实。然而,像我们这样的领导者知道,持续的努力终将带来成果。 2. **学习与好奇** - 领导者永远在学习中,始终寻求自我提高。他们对新可能性充满好奇,并积极探索。他们利用指标和数据来评估和衡量自己发现和探索的影响。最终,AWS、AWIP及您自己都愿意改变或改进其指标和数据,以最大化收益和增长。 3. **交付结果** - 领导者专注于业务的关键投入,以合适的质量和及时的方式交付。尽管面临挫折,他们始终迎难而上,决不妥协。在本课程及职业生涯中都要不满足于现状,提高自己和周围人的标准。

课程大纲

Name:Invent and Simplify

Description:Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

Name:Learn and Be Curious

Description:Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.

Name:Deliver Results

Description:Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.

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Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more! Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark

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