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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/questionnaire-design
课程评论：没有评论
课程名称：社会调查问卷设计 概述：本课程将涵盖问卷设计和评估的基本要素。我们将回顾回答问题的过程，询问有关行为频率的问题时面临的挑战和选择，评估问题的实用技术，模式特定问卷特征，以及标准化和对话式访谈的方法。 课程大纲： 1. **引言与单元1：标准化访谈概述** - 内容：介绍；不同类型的问题；问题中的测量误差：偏差与方差；标准化与对话式访谈；从概念指定到提问的过程。 2. **单元2：响应过程** - 内容：理解；回忆；判断；回应。 3. **单元3：提问事实性问题** - 内容：事实与准事实；记忆与回忆；提问敏感问题；模式、隐私与保密性。 4. **单元4：测量态度** - 内容：态度问题中的背景效应；使用不同的量表；提供“不知道”的选项；回应顺序效应。 5. **单元5：问卷测试** - 内容：专家审核与焦点小组；认知访谈；行为编码；定量技术。 6. **单元6：综合应用** - 内容：从头到尾的问卷设计；末尾需要包含的内容；模式选择：布局实施；自填问卷。
Name:Introduction and Unit 1: Overview of Standardized Interviewing
Description:Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
Name:Unit 2: Response Process
Description:Comprehension; Retrieval; Judgment; Response
Name:Unit 3: Asking Factual Questions
Description:Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
Name:Unit 4: Measuring Attitudes
Description:Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
Name:Unit 5: Testing Questionnaires
Description:Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
Name:Unit 6: Putting It All Together
Description:The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
