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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/protect-business-innovations-trademark
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课程名称：通过商标保护商业创新 课程概述： 本课程旨在帮助学习者理解如何通过商标法来保护商业创新。知识产权（IPR）在创新发展和社会中起着重要作用，尤其是在科学、工程和商业领域。尽管创新领导者努力创造财富，但他们常常因为未能有效保护自己的发现和发明而未能获益。本课程结合讲座与案例讨论，专注于通过商标这一工具来保护企业品牌和产品。 课程内容： 1. **商标简介**：课程第一周将介绍商标法的基本概念，探讨本地品牌如何在某些情况下超越国际知名品牌。 2. **商标全球问题与挑战**：第二周将探讨在中国发生的iPhone和iPad商标侵犯案例，强调在电子商务时代，商标问题已经发展成为一个国际性挑战。 3. **商标侵权与辩护**：第三周将重点讨论商标侵权及其诉讼过程，以及大型企业如何通过品牌收购策略消除竞争。 4. **同伴评分作业**：课程最后一周通过同伴评审作业将学习内容整合，展示学习成果。 本课程是一个四课程系列的一部分，其他课程分别关注版权、专利、商标和战略，学生可以根据自身需要选择学习顺序。
Name:Introduction to Trademark
Description:Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.
Name:Trademark Global Issues and Challenges
Description:In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.
Name:Trademark Infringement and defenses
Description:In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.
Name:Peer-graded Assignment
Description:This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!
Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
