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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/protect-business-innovations-strategy
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课程名称：通过战略保护商业创新 课程概述： 本课程探讨如何通过战略来保护商业创新，尤其是在缺乏其他保护形式（如版权、专利和商标）的情况下。战略不仅可以单独作为保护手段，还可以增强其他创新保护方式的效果。了解如何运用战略保护创新及其局限性，对商业管理者尤为重要。课程内容涵盖从有形资源到无形策略，帮助企业取得成功的多种策略。 主要内容包括： 1. 基于资源的战略：探讨如何利用企业内部的各种资源，建立“虚拟堡垒”，防止其他公司模仿创新。通过案例分析和讲座，考察规模经济、网络外部性、客户接触、原材料获取等方面在创建竞争壁垒中的作用。 2. 快速行动或被超越：小型企业可以通过更快的行动和灵活性克服大型企业的资源劣势。部分大型公司（如谷歌和亚马逊）也试图通过快速创新与变革建立可持续的竞争壁垒。 3. 电子商务战略：在线全球业务的战略与传统业务截然不同。重叠和相互冲突的法规及难以对小型公司实施法律，使得大型跨国企业在电子商务领域面临极大挑战。合同和承诺在某些全球电子商务场景中的假设可能也并不成立。 4. 改变规则：公司通过创新定价等方式最大化股东价值和获得竞争优势的机会。通过对价格与成本/价值进行不同思考，一些企业成功提高了收入和盈利能力。此外，改变规则还可应用于战略收购或通过创新进行行业重组，以建立竞争优势和保护创新。 该课程是四门关于商业创新保护的课程系列中的一部分，其他课程包括版权、商标和专利。学生可以根据自身需要选择任意顺序学习这四门课程。
Name:Resource based Strategy
Description:How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.
Name:Move Fast or Get Passed
Description:Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.
Name:E-Commerce Strategy
Description:Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.
Name:Changing the rules
Description:An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.
Protecting Business Innovations Via Strategy Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful. (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
