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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/protect-business-innovations-copyright
课程评论：没有评论
课程名称：通过版权保护商业创新 课程概述：知识产权（IPR）对创新的发展和社会有着重要影响。在科学、工程和商业领域，我们寻求通过产品、设计、制造流程和商业系统或模型的创新来创造财富。然而，当创新的领导者无法有效保护自己的发现和发明时，往往无法从中获益。本课程旨在帮助学习者理解版权法及其如何用于保护商业创新，重点在于如何利用版权等工具来保护创意创新。 本课程将介绍版权的基本概念、版权侵权、衍生作品/戏仿以及软件相关的版权知识。除了解释版权的理论运作外，我们还将讨论在某些情况下，版权可能无法有效保护创新的法律问题，从实践的商业角度出发，而非纯法律的视角。该课程是一个关于使用版权、专利、商标和战略保护商业创新的四门系列课程之一，学习者可以根据自身需求选择顺序完成课程。 课程大纲： 1. 引言与版权：学习如何保护知识产权和创意创新，并确保顾客满意。 2. 版权的限制：探讨“合理使用”及其适用规则、限制和其他版权限制。 3. 衍生作品与戏仿：介绍版权法中的其他权利，探讨衍生作品和戏仿，提供多个有趣的例子。 4. 保护软件创新：聚焦软件创新的版权保护，涵盖案例研究如视频游戏及虚拟现实软件，并讨论《数字千年版权法案》(DMCA)。 5. 期末考试：完成期末考试并提交课程反馈，帮助课程改进。 通过这一系列课程，学习者将掌握保护商业创新的多种策略，增强其在复杂知识产权环境中的应对能力。
Name:Introduction to Copyright
Description:Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.
Name:Copyright Limitations
Description:Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.
Name:Derivative Work & Parody
Description:This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.
Name:Protecting Software Innovations
Description:Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.
Name:Final Exam
Description:You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy
Protecting Business Innovations Via Copyright Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software. This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
