Promote your Scientific Results

所在平台: Coursera

课程主页: https://www.coursera.org/learn/promote-scientific-results

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课程简介

课程名称:推广您的科学成果 概述:无论您是自然科学还是人文学科的研究人员,如果您是博士生、教授、学术部门成员或国际研究团队成员、自由职业者,希望向更广泛的听众展示自己的工作,那么这个课程正适合您。您将学习如何向专业同行、公众和媒体推广您的研究成果。 课程特点: - 免费版(开放给所有人注册):包含30个视频(总时长4.5小时),由各领域专家授课。 - 多个嵌入式讨论、阅读材料和反思任务(4-5小时),进一步加深学习理解。 - 多个讨论论坛,帮助您与其他参与者进行交流与合作。 希望获得Coursera官方认证的参与者需完成并通过三项同行评审作业和两次测验。 在这个大型开放在线课程中,我们幸运地汇聚了一支由科学专家、媒体专业人士和交流教练组成的经验丰富团队,他们经常出席各种会议及线上平台。您将获得可应用于自己沟通情境的关键技巧。为进一步提升学习体验,您将与国际科学社区合作,反思并完善自己的推介、演讲、问答环节处理、网络交流及媒体沟通技巧。 课程大纲: 1. **结构您的思想**:Cécile Michaut 教授将指导您明确推动研究的目标,适应不同受众和情境,下调行话,并将一切整合成简洁的推介。 2. **提升您的科学演示**:Bethany Cagnol 教授将帮助您适应同行及公众的演示需求,包括演示基础、语言要点、在线演示技巧以及案例学习。 3. **应对挑战性提问**:Sinead Namur 教授将通过模拟情景帮助您反思应对提问的策略,并提供有效应对技巧和短语。 4. **与各领域专家交流**:Bethany Cagnol 教授将探讨科学领域内外的网络交流重要性,并邀请多位专家分享他们的经验。 5. **与媒体互动**:Cécile Michaut 教授将与您分享媒体交流的注意事项,邀请一组专家讨论如何在电视、广播等媒体上有效传播信息。 通过这门课程,您将掌握推广科学成果的有效技巧,从而更好地与世界分享您的研究。

课程大纲

Part: 1

Title:Structure your Ideas with Cécile Michaut

Description:Welcome to the first week of this course entitled "Structure your Ideas." Cécile Michaut will be your communication coach for this week. Here is what you will be doing with Cécile: Identifying your No. 1 objective for promoting your research and your main message; adapting your message to a variety of audiences and contexts; knowing when and how to limit jargon; putting everything together in a short and concise pitch of your work.

Part: 2

Title:Enhance your Scientific Presentations with Bethany Cagnol

Description:Welcome to Week 2 of the course entitled "Enhance your Scientific Presentations. Bethany Cagnol will be your coach for this week. One of the key features of this module is it can be adapted to presentations you give in front of your peers, but also the general public. In this module, you'll cover some presentation basics just to get you off on the right foot. Then, we'll cover some key language points that you should keep in mind. Next, Bethany will give you her top tips for online presentations as well as panel discussions. And finally, we'll end the module with a Case Study in which you'll study a 45mn video from the NASA's "Maniac" series given by the international climate expert and University of Georgia professor, Dr. J. Marshall Shepard, who gave us permission to use this video as an example of good scientific presentation skills. Finally, be sure to check out the Resources section of this course for some valuable take aways to use for your next scientific presentations. In the forum, let us know if those help you, or if you'd like us to add other resources.

Part: 3

Title:Answering challenging questions with Sinead Namur

Description:In this module, we will be addressing Question and Answer sessions (a.k.a. Q & A sessions). You will have plenty of opportunities to self-reflect and study good and not-so-good examples in this highly unique, interactive module designed by your coach for this week, Sinead Namur. She will guide you through two hypothetical Q in A scenarii in which a professor, Dr. Johnson, is confronted with very tough questions from audience members. In these two scenarii, you will have the opportunity to reflect on what works and what doesn't. And at the end of the module, you will be given some key no fail advice and phrases that you can use, if and when you are faced with a tough Q&A session. TOP TIP: This could be quite an intensive week for you as almost every video has integrated self-reflective prompts. You can use the Note section to store your thoughts, but we suggest you keep a back up of all your notes on a separate document on your computer or notebook just in case. That way they are easy to find right when you need them.

Part: 4

Title:Networking with various experts with Bethany Cagnol

Description:In this module, your coach, Bethany, covers the importance of networking in the sciences with both our peers and outside our professional contexts. A collection of experts agreed to offer their input and share their experience with you. First, Mary Ann Horn, a Mathematics professor at Case Western Reserve University and a Former NSF Program Director in Applied Mathematics, will offer advice on the importance of cross-disciplinary networking as well as how networking ties into applying for grants. Next, we'll hear from Armelle Rancillac, a research fellow in neurobiology at the prestigious Collège de France and INSERM. She will speak about networking at public outreach events and on social media. Then, we'll hear from Mahasti Saghatchian, a medical oncologist and Vice President of the medical board at the American Hospital of Paris. She will stress the importance and benefits of networking on social media for the medial industry and patients. And finally, the president of Télécom Paris, Nicolas Glady, will offer his advice on networking in Academic and Corporate Contexts and what researchers should keep in mind when reaching out to business angels.

Part: 5

Title:Interacting with the Press with various experts

Description:In this course's final module, Cecile Michaut is back as your coach and she's gathered an all-star team of experts to help you communicate with the media. First, you'll hear from Frédéric Restagno, a CNRS professor of physics, on his first-hand experience on what it's like to work on television. Then, Cécile will offer key tips to get you started on your journey with the written press and web publications. Next, journalist Catherine de Coppet will offer learners no-fail advice for interviewing on the radio and how you can set the foundation for getting invited back again and again. Then, Audrey Mikaëlian will cover the realities of television appearances whether they be for pre-recorded or live interviews. Cécile will then sum up the module with essential advice on building a sustainable relationship with the media. And be sure to check out Bethany's "Last Word" of the course on what you can do with your newly developed skills.

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Whether you are a member of the natural or human science community, if you are a PhD student, professor, part of an academic department or international research team, or self-employed and you wish to showcase your work to a wider audience then this is the perfect course for you. You will learn how to promote your work to professional peers, the general public, as well as the media. The free version (open to all enrollments) contains: 30 videos (4 and a half total hours) of high-quality lessons conducted by various experts. Multiple embedded discussions, readings, and reflective tasks (4-5 hours) to further deepen your learning. Several discussion forums where you can network and collaborate with fellow participants. Participants who wish to obtain official Coursera certification for their training are invited to carry out and receive passing grades on three peer-reviewed assignments and two quizzes. In this MOOC, we have been incredibly fortunate to gather a team of experienced professionals from scientific experts, to media specialists, to communication coaches, who frequently appear at conferences and on various face-to-face and online platforms. You will gain key takeaways that you can adapt to your own communication contexts. To further deepen your learning experience, you will collaborate with an international scientific community to reflect on and fine-tune your own skills in pitches, presentations, approach to question and answer sessions, networking, and speaking to the media. Authors' note: While the course is intended for self-study use, it has also been successfully piloted in flipped classroom English as a Medium of Instruction (EMI) training contexts. Watch the Teaser here! https://www.youtube.com/watch?v=_FxZTUg_Ntk

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