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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/professional-selling-step-1
课程评论：没有评论
课程名称：专业销售：第一步 - 像高绩效者一样思考 概述：本课程旨在教授高绩效销售人员所需的基础技能和知识，帮助学员深入理解销售过程及建立持久、可信赖的客户关系所需的重要技能。参与者将获得“销售路线图”，学习高绩效销售人员如何看待销售及销售活动。 课程大纲： 1. **开始入门** 描述：销售路线图与成功的心理方法。销售路线图概述了销售过程的每个阶段，帮助学员理解高绩效销售人员如何思考以及如何推动潜在客户的购买决定。 2. **我们如何看待销售** 描述：销售的运作机制。此模块为初入销售行业的销售人员提供建议，阐明销售过程背后的科学及学习过程的有效方法。参与者还将了解买家的思维及其购决策过程。 3. **培养信任的专业关系** 描述：建立信任关系。本模块将教授信任的组成部分及如何变得更值得信赖，强调关系建立的关键在于信任。 4. **自信沟通** 描述：建设强大的沟通技能。此模块将介绍有效沟通的基础，以及如何提升销售成功所需的言语和非言语沟通技能。 5. **理解买家的旅程** 描述：理解买家的决策过程。本模块将带领学员了解买家的决策流程及在做出购买决策时考虑的因素。 该课程为希望提升销售技能的人员提供了系统化的学习路径，助力其在专业销售领域取得更大成功。
Name:Let's Get Started
Description:The Sales Road Map and the Mental Approach to Success: The Sales Road Map provides an overview of each stage of the sales process. Important to navigating the sales road map is knowing how high performing salespeople think about their approach to moving prospects through their purchasing decisions.
Name:How We Think About Sales
Description:How sales works. This module provides tips for salespeople just entering sales, the science behind the sales process, and the most effective approaches to learning the process. Participants will also be introduced to how buyers think and how they make purchasing decisions.
Name:Nurturing Professional Relationships with Trust
Description:Building Trusting Relationships: Relationships are built upon trust and this module will teach participants the components of trust and how to become more trustworthy.
Name:Communicating with Confidence
Description:Building Strong Communication Skills: Module Four will present the basis of effective communication and how to improve verbal and nonverbal communication skills essential to sales success.
Name:Understanding the Buyer's Journey
Description:Understanding the Buyer’s Journey: This module will introduce learners to the buyer’s decision process and the factors buyers consider when making purchasing decisions.
Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course One will be provided “The Road Map” to the sales process and learn how the highest performing salespeople think about sales and sales activity. Important to successfully
