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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/professional-communication-skills-sales
课程评论：没有评论
课程名称：专业关系导航实用指南 课程概述：这是Salesforce销售发展代表专业证书的第五门课程。成功完成此课程前，请确保您已学习第一门课程：销售发展成功基础，第二门课程：自信面试基础，第三门课程：销售对话手册，和第四门课程：通过技术工具提升生产力。在本课程中，您将培养一些往往被忽视但对成功至关重要的“核心”技能。作为科技行业的专业人士，我们通常接受的是技术工作方面的培训，但很少关注如何提供和接受反馈、有效沟通、专业展示自己以及管理关系。掌握这些以人为中心的技能，在您申请公司内部提升或其他公司激动人心的职位时，将大有裨益。通过本课程，您将获得扎实的知识和技能，使您在销售代表（SDR）以及更高的职务中脱颖而出。 课程结束时，您将能够： - 建立同理心的沟通方式，展现专业形象 - 自信且清晰地传达信息，以实现目标 - 针对不同场景，实施特定的书面沟通风格 - 理解职场中的多元观点和不同看法 - 制定为期三个月的计划，以落实反馈，优化学习，并成功推进职业生涯 成功完成此课程的要求： - 能够以一般受众易于理解的口头和书面形式进行沟通（不需正式或繁琐） - 基本的计算机使用能力（需会使用文字处理软件、网页搜索和电子邮件） - 对社交媒体（包括LinkedIn）有一定了解 - 学习新技术工具的能力和意愿 - 个人和职业成长的动机 - 渴望反馈和指导 - 顺利完成之前的课程 课程大纲： 1. 优先考虑专业和同理心沟通：打造顶尖表现者的个人品牌，学习如何与管理者、团队成员和客户有效沟通。 2. 自信清晰地表达：制定具体策略，掌握对话方式，熟练传递信息。 3. 在书面沟通中体察和挑战：学习最佳实践，支持可操作性、清晰度、简洁性和后续行动的习惯。 4. 在职场中提高文化能力：学习如何跨越文化差异进行沟通，利用多视角，培养多样性和文化能力。 5. 加速工作初期的学习：了解作为SDR的前30-60-90天所需的成功要素。
Name:Prioritize Professional and Empathetic Communication
Description:Create the personal brand of a top performer and learn how to communicate effectively with managers, teammates, and customers.
Name:Speak With Confidence and Clarity
Description:Develop concrete strategies for mastering the conversational approach and delivering your message with skill.
Name:Empathize and Challenge in Written Communication
Description:Learn best practices for effective business communication, including habits to support actionability, clarity, concision, and follow-through.
Name:Hone Your Cultural Competency Skills in the Workplace
Description:Deepen your professional relationships skills by learning to communicate across differences, tap into multiple points of view, and cultivate diversity and cultural competency.
Name:Accelerate Learning in the First 30-60-90 Days of Work
Description:Set yourself up for success as an SDR by learning what to expect in the first three months on the job.
This is Course 5 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, 3: Conversational Selling Playbook for SDRs, and 4: Boosting Productivity through the Tech Stack. In this course, you’ll develop ‘power’ skills that are often overlooked but can actually determine success in your role. As tech industry professionals, we often get trained on how to do the technical work but not on how to give and receive feedback, communicate effectively, present ourselves professionally, and manage relationships. These human-centered skills make all the difference when you are being considered for a promotion within your company or applying for an exciting role at another company. By taking this course, you’ll gain foundational knowledge and skills to crush it as a top-performing SDR and beyond. By the end of the course, you will be able to: - Build an empathetic approach to communication that highlights your professional demeanor - Produce a message with confidence and clarity in order to achieve results - Develop a clear understanding for implementing specific written communication styles in varying scenarios - Cultivate an understanding of diverse opinions and multiple perspectives in the workplace - Compose a three-month plan to implement feedback, optimize learning, and successfully ramp up your career To be successful in this course, you should have: - An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined) - Baseline computer literacy (you must be able to use a word processor, web search, and email) - Familiarity with social media, including LinkedIn - Ability and willingness to learn new technology tools - Motivation to grow personally and professionally - Hunger for feedback and coaching - Successfully completed the previous courses in this training
