Product Management: An Introduction

所在平台: Coursera

课程主页: https://www.coursera.org/learn/product-management-an-introduction

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课程简介

课程名称：产品管理：入门 课程概述：在当今快速变化的全球市场中，公司需要熟练的产品经理来开发突破性产品或扩展现有的产品线。通过本课程，您将了解产品经理在职能中的职责及成为产品经理所需的技能。该入门课程对于希望开始产品管理职业的人士来说，是一项重要的投资。 课程重点内容： 1. 产品经理职业概述：学习产品经理的角色及成功所需的关键技能，包括产品经理的职责与个性特征，以及所需的知识和商业敏锐度。 2. 产品生命周期与产品经理：了解产品及其管理，包括产品经理的日常工作、必要的个性特征和面临的挑战，重点学习产品生命周期的四个阶段及七步产品管理生命周期。 3. 产品管理基础：掌握产品管理的基本概念，关注价值创造及其与企业家的关系，介绍产品管理和市场营销的知识体系（ProdBOK），讨论投资组合管理与项目管理之间的联系。 4. 产品管理机会与认证：探讨当前的就业机会及相关认证，了解如何为产品经理角色做好准备，包括所需的背景经验和简历构建技巧。 5. 最终项目、评估与课程总结：在最后的模块中，分析产品管理场景并进行团队成功与改进的回顾，进行一次25题的测验评估学员对课程关键概念的理解。 通过本课程，您将获得产品管理领域的基本知识和技能，为未来的职业发展奠定基础。

课程大纲

Name:Product Manager Profession Overview

Description:In this module, you will learn about the role of the product manager and the key skills that are important for success. You will learn about a product manager's responsibilities and persona. You will also list the skills, knowledge, and business acumen required to be an effective product manager.

Name:The Product Lifecycle and the Product Manager

Description:In this module, you will be introduced to product and product management. You will learn about what a product is and what a typical day in the life of a product manager looks like. You will also learn which personality traits are most critical for a product manager, what the role of a product manager looks like in an organization, and what kind of challenges the product managers face. Next, you will focus on the life cycle of a product. You will learn about the four phases of the product lifecycle, the seven-step product management lifecycle, and the key deliverables of the product management life cycle. You will also learn about the most critical tasks product managers accomplish, the key functional area expertise that they must have, and the key roles and stakeholders they must collaborate with.

Name:Product Management Fundamentals

Description:In this module, you will learn about the fundamental concepts of product management. It focuses on value creation. You will learn about value creation and entrepreneurship and the connection between a product manager and an entrepreneur. You will also learn about critical thinking and the product manager. It also introduces you to the product management and marketing body of knowledge or ProdBOK. It has a practice quiz on product management opportunities. It also focuses on the link between portfolio management and project management. You will learn about the portfolio approach, its benefits and challenges, and the challenges to develop a product strategy effectively. You will also learn where the roles of a product manager and project manager intersect. It also covers project management’s predictive and adaptive lifecycles and a product manager’s role.

Name:Product Management Opportunities and Certifications

Description:In this module, you will explore the product management opportunities and certifications. It summarizes the current employment opportunities in today’s work environment and covers the Product Management and Marketing Body of Knowledge (ProdBOK) and the Association of International Product Marketing and Management (AIPMM). You will also learn about the best way to prepare for a product manager role and the background experience required to become a product manager. It also covers certifications and resume building. You will learn about the certificates available in the product management career.

Name:Final Project, Assessment and Course Wrap-up

Description:Welcome to Module 5. This module introduces your final project. You will analyze a product management scenario, after that, you are expected to give a retrospective of the team's successes and areas of improvement related to the product development team. Additionally, you will attempt a 25-question graded quiz to assess your comprehension of the key concepts taught in the course. We end the module with our congratulations and recommend the next steps to continue your product management journey.

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