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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/principles-of-public-relations
课程评论：没有评论
课程名称：公共关系原则 课程概述：在本课程中，学习者将接触到与公共关系实践相关的原则和理论概述。您将探索公共关系领域，包括行业的起源、趋势及其对未来的影响，以及如何在公共关系领域找到工作。该课程提供了对公共关系工作的广泛概述，并讨论了在实践中如何运用不同的说服原则。此外，课程还涉及公共关系的伦理影响。 课程大纲： 1. 定义公共关系 描述：在本模块中，您将学习公共关系的含义，并了解不同品牌如何使用战略沟通来接触目标受众，以传达有助于组织目标的信息。 2. 公共关系的四步过程 描述：在本模块中，您将学习四步公共关系过程，该过程通过定性和定量研究来指导公共关系规划，并将公共关系职能从战术转向战略。 3. 企业社会责任 描述：在本模块中，您将了解企业社会责任（CSR）的概念，这是一种自我调节的形式，通过参与志愿活动或伦理导向的商业实践来实现社会目标。 4. 在公共关系领域工作 描述：在本模块中，您将了解公共关系领域内可用的不同类型的工作及其所需的不同技能。 5. 公共关系实践中的伦理 描述：在本模块中，您将学习公共关系实践中应用的伦理原则，并通过不同的真实案例进行挑战。
Name: Defining Public Relations
Description:In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
Name:The 4-Step Process in Public Relations
Description:In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
Name:Corporate Social Responsibility
Description:In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
Name:Working in Public Relations
Description:In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
Name:Ethics in Public Relations Practice
Description:In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
