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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/platform-thinking-exploiting-data-through-platforms
课程评论：没有评论
课程名称：平台思维：通过平台利用数据 课程概述： 在当今数字化时代，数据常常被视为新的石油。企业通过构建平台来利用数据，这些平台连接不同类型的用户，用户通过移动应用等数字服务生成数据，同时其他组织则发现这些数据的价值并希望加以利用。本模块属于“平台思维”系列，旨在评估数据在数字平台中的作用。我们讨论的企业包括利用数据提供个性化广告或个性化体验的社交网络及服务平台（如Netflix或Spotify），以及将数据分享给外部合作伙伴（如与制药公司或其他健康公司共享数据的健身应用程序）的企业。考虑到近年来频繁发生的数据相关丑闻，这一主题既引人关注，也充满挑战，因此本课程旨在评估通过平台利用数据的策略和战术，强调创建和管理数据驱动机会的机遇与挑战。在此过程中，我们将考虑与最终用户建立透明和可信赖关系所涉及的伦理和政策影响以及相关机会。最后，我们将数据置于平台思维的过程之中。 课程大纲： 第一部分：第一周 - 课程介绍 第二部分：第二周 - 数据利用策略 第三部分：第三周 - 通过数据生成平台 第四部分：第四周 - 数据利用的影响
Part: 1
Title:Week 1 - Introduction to the course
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Part: 2
Title:Week 2 - Strategies to exploit data
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Part: 3
Title:Week 3 - Generating platforms through data
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Part: 4
Title:Week 4 - Implications of data exploitation
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(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data – for example, enjoying a digital service through a mobile app – and other organizations that see value in those data and wish to leverage them. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms. We are talking about companies – like social networks – that exploit data to offer personalized advertising or personalized experiences – in services like Netflix or Spotify – but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies. This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years. Therefore, this course aims to assess the strategies and tactics to exploit data through platforms, highlighting the opportunities and challenges of creating and managing data-driven opportunities. In doing so, we will consider the ethical and policy implications – and related opportunities – to have a transparent and trustable relationship with the end-users. Finally, we will position the data within the platform thinking process.
