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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/platform-thinking-designing-a-platform
课程评论：没有评论
课程名称：平台思维：设计一个平台 概述：平台改变了我们的生活和商业方式。本模块是“平台思维”系列的一部分，旨在帮助创新者设计和构建平台。表面上看，平台似乎“简单”地连接不同类型的用户，比如Airbnb连接旅行者和房东，Uber连接司机和乘客。虽然这确实是平台的一个功能，但仅仅连接不同用户并不足以全面描述平台所涉及的广泛活动。 因此，本模块旨在评估创建平台的起点，识别初始客户群体及主要挑战元素，以推进设计。接下来，它探讨启动新平台的阶段以及随着时间的推移管理其增长，使其成为真正的生态系统。换句话说，课程旨在介绍设计、启动和管理平台的主要策略和战术。最后，它介绍平台思维的步骤，帮助成熟企业向平台模式转型。 课程大纲： - 第1周：课程介绍 - 第2周：设定基线 - 第3周：启动阶段 - 第4周：管理增长阶段
Name:Week 1 - Introduction to the course
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Name:Week 2 - Setting the baseline
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Name:Week 3 - Kicking it off
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Name:Week 4 - Managing it through the growth
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Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms. At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do. Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.
