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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/persuasive-communication
课程评论：没有评论
课程名称：有效的说服与可信沟通 概述：“有效的说服与可信沟通”课程旨在教会你在全球化背景下进行专业沟通时的关键技能——说服力。说服性沟通在任何专业工作场所都是至关重要的。从向同事发出请求的简单电子邮件到为董事会准备的演示文稿，这些都是需要较强说服能力的沟通行为。在进入职场的过程中，有效的说服沟通同样重要，无论是撰写简历、求职信，还是在面试过程中，你都是在说服潜在的雇主雇佣你。 完成此课程后，学员将能够以令人信服的方式结构和表达想法，应用基本的说服写作原则来说服不同的全球化职场受众，并学习如何在复杂的全球化环境中进行跨文化的可信沟通。 课程大纲： 1. 说服与可信沟通：概述 - 分析和讨论说服与可信度的理论概念。 2. 说服性写作原则 - 建立有效写作的基本规则，探讨如何提升写作的说服力。 3. 全球化背景下的说服性写作 - 将说服和可信的写作放置于全球化的更大背景中，讨论跨文化的说服与可信问题。
Name:Persuasive and Credible Communication: An Overview
Description:In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
Name:Principles of Persuasive Writing
Description:In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
Name:Persuasive Writing in a Globalised World
Description:In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.
