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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/persuade-speech
课程评论：没有评论
课程名称：说服力演讲：用有力的论证和感人的语言激励听众 课程概述：在职业领域，我们需要能够进行论证，而不是争论。无论是为非营利组织筹款、推介商业提案，还是建议公司政策的变更，你都在进行论证。在阐述你的主题时，通常想要提高意识，识别紧迫问题，讨论适当解决方案，并为听众列出具体的行动步骤。 要具备说服力，你必须清晰（听众可能几乎没有现有知识），必须有说服力（你试图使听众相信你的论点是有效的），而且必须引人入胜（你试图激励听众采取具体行动）。因此，说服性演讲需要清晰性、策略、主题掌握以及风格和存在感的结合。 通过本课程的学习，您应该能够设计出解决问题和提供解决方案的说服性演讲，并激励听众。您应该能够战略性地运用修辞风格，并发表激情澎湃且引人信服的演讲。学习者将记录演讲，并提供和接收同伴反馈。 课程大纲： 1. 欢迎并发展说服性论证：探讨设计说服性演讲的关键策略， examine 有效的论证工具，并进行同伴评审的初步演讲。 2. 设计你的说服性演讲：关注听众的需求，构建逻辑清晰且具有激励性的演讲。 3. 战略性和激励性语言：掌握避免谬误的方法，理解风格化语言的重要性，并进行演讲大纲的同伴评审。 4. 引人入胜的演讲技巧：讨论如何减少演讲中的流畅性障碍，探索优秀演讲实践，并进行练习演讲的同伴评审。 5. 复习与评估：回顾课程内容，进行最后的演讲并提交作业。 本课程旨在提升您的说服演讲技巧，使您在专业领域更具影响力。
Name:Welcome. Let's develop a persuasive argument.
Description:In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review.
Name:Designing your persuasive speech
Description:Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis.
Name:Strategic and motivational language
Description:In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing.
Name:Compelling delivery
Description:In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review.
Name:Week 5: Review and assessment
Description:Thank you for time in this course. I hope the material has proven helpful in some way. We concluded our discussion of the persuasive speech last week. I would like to spend a bit of time reflecting on the course. We will end this week with your final speech.
Name:Week 5: Review and assessment: Lesson Choices
Description:Choice 1: For the final assignment, you can either submit a video or written speech (below). | Choice 2: For the final assignment, you can either submit a video (above) or written speech.
In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence. By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback.
