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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/personal-branding
课程评论：没有评论
课程名称：个人品牌入门 课程概述：个人品牌的概念并不新鲜，但仍然存在着如何创建以及如何维护和体现这一品牌的问题。学习者将： - 理解个人品牌的含义及其内涵 - 在至少三个社交媒体平台上建立自己的品牌 - 制定个人品牌的使命声明 - 为自己的品牌建立顾问团 - 熟悉数字安全和声誉管理的基本知识 - 创建持续品牌维护的系统 加入讲师Kimberley R. Barker的课程，学习者将在一个温暖支持的氛围中深入探索自我，创建一个真实而有效地传达其价值观和专业才能的个人品牌。我们将共同建立一个强有力的社区，以提供鼓励和反馈，支持彼此实现成功的品牌创造目标。 课程大纲： - 单元1：介绍 描述：欢迎您的加入！ - 单元2：个人品牌概述 描述：本模块的目标是帮助您理解品牌的基本目的、好处和责任，并开始定义您的价值观、优势和目标。如有问题，请随时联系：Kimberley@virginia.edu；@KR_Barker（Twitter）。 - 单元3：构建品牌基础设施 描述：就像任何其他建设项目一样，基础设施对于成功创建品牌至关重要。在本模块中，我们将讨论关键要素，包括真实性、使命声明，以及为什么要将个人照片融入品牌中。 - 单元4：建立品牌的数字家园：索取网路上的一部分 描述：品牌与社交媒体。在社交媒体平台上，您有很多选择。结束本节时，您将确定最适合您品牌的三个平台。如有疑问，请随时联系：Kimberley@virginia.edu；KR_Barker@virginia.edu。 - 单元5：创建品牌维护计划 描述：本模块关注创建品牌维护计划的利弊（以及细节）。 - 单元6：您的在线身份：声誉和数字隐私如何影响您的品牌。 描述：待补充。
Name:Introduction
Description:Hello and welcome!
Name:An Overview of Personal Branding
Description:The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Name:Building your Brand's Infrastructure
Description:Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
Name:Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Description:Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
Name:Creating your Brand's Maintenance Plan
Description:This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
Name:Your Online Identity: How reputation and digital privacy affect your Brand.
Description:
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
