|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/organizational-concepts-and-language
课程评论：没有评论
课程名称：组织概念与语言 课程概述：本课程旨在教会学员如何使用普遍的组织语言、概念和框架进行有效沟通，这些对于决策和问题解决非常有用。通过本课程所学的与商业概念和语言相关的专业技能，将帮助学员在任何组织中取得成功。 课程大纲： 第一部分：课程简介与模块1 - 商业战略 I 描述：本模块以课程介绍开始，接下来学员将学习使命、愿景与价值观及其在整体战略中的作用。学员将了解用于分析商业模式的VARS框架和用于理解商业战略契合度与一致性的SWOT框架。 第二部分：模块2 - 商业战略 II 描述：本模块将内部和外部战略分析方面结合起来，以制定公司的整体战略。学员将学习到两种主要的“通用战略”，以及如何通过广泛或狭窄的范围来补充，从而产生四种关键的战略定位类型。同时，学员还将了解到“双重”战略，以及公司战略如何适应以战略性地更新其定位。 第三部分：模块3 - 营销与管理创新 描述：本模块将帮助学员定义“营销”。学员将探索消费者需求，了解营销在创造价值中通过研究和满足这些客户需求所起的作用。还将学习产品生命周期的不同阶段。 第四部分：模块4 - 会计基础与绩效评估 描述：本模块将介绍会计的基本概念。学员将首先探讨财务会计的关键方面，包括通过公司的财务报表可采用的不同视角，了解组织的财务状况和绩效。然后，学员将从非财务的角度考虑公司的位置和绩效，通过非财务绩效指标来进行评估。 第五部分：模块5 - 商业分析基础 描述：你的思维是最重要的工具。学员将通过学习关于商业分析问题的各种心态和术语来准备自己的心智。 第六部分：模块6 - 数据沟通 描述：本模块将帮助学员获得成为优秀数据沟通者所需的基础，并指导学员访问数据的各种方法。学员还将了解引导数字营销分析的框架及其在数据可视化中的重要性。最后，学员将学习通过可视化在数据中寻找模式的方法，以及一个框架，帮助分析师有效规划数据的收集、分析和可视化。
Part: 1
Title:Course Introduction & Module 1 - Business Strategy I
Description:This module starts with a course introduction, then you will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
Part: 2
Title:Module 2 - Business Strategy II
Description:This module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
Part: 3
Title:Module 3 - Marketing and Managing Innovation
Description:In this module, you will learn to define "marketing." You will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs. You will also learn about the different stages of the product life cycle.
Part: 4
Title:Module 4 - Accounting Fundamentals and Performance Measurement
Description:In this module, you will learn about the fundamentals of accounting. First, you will explore key aspects of financial accounting, including the different perspectives that can be adopted about the financial position and performance of the organization via the firm's financial statements. Then, you will consider a non-financial perspective of the firm's position and performance via non-financial performance measures.
Part: 5
Title:Module 5 - Fundamentals of Business Analytics
Description:Your mind is the most important tool. Prepare your mind by learning about various mindsets and terms for approaching business analytic problems.
Part: 6
Title:Module 6 - Communicating with Data
Description:This module, will help you earn the foundation needed to become a good data communicator and will walk you through various methods to access data. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization. Finally, you will learn an approach to finding patterns in data through visualization and a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
In this course, you will learn how to communicate using common organizational language, concepts, and frameworks useful for decision-making and problem-solving. The professional business skills related to business concepts and language gained through this course will help you to succeed working in any organization.
