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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/organization-strategy-project
课程评论：没有评论
课程名称：《竞争战略与组织设计项目》 课程概述：该行业项目旨在让您应用在专业课程中获得的知识，为一家真实公司提供咨询建议。我们的合作公司将向您提出两个与专业内容相关的具体问题，您需选择其中一个进行深入研究。您需要收集相关信息，进行分析，并将其与您在专业课程中所学习的内容联系起来。最终，您将撰写总结研究成果的报告，并提供应对公司所面临问题的建议。 课程大纲： 第一部分：入门介绍 本部分将为您的顶点项目做准备。您将了解合作公司的背景及其当前面临的问题。在整个项目中，您需要分析公司提出的咨询报告问题，并撰写报告提交建议，最终报告将转交给公司。 第二部分：里程碑一 – 深入研究 在这一模块，您将专注于公司提出的某个问题，并收集相关信息以进行解答。您将学习如何遍历各种数据来源，并评估其质量与相关性。模块结束时，您有机会提交三页的描述，概述您的方法、来源及关键发现。这是一个自愿参与的同伴评审作业，不计入最终成绩，但提供了获得反馈并提升项目的良好机会。 第三部分：里程碑二 – 分析 在上一周识别出相关数据源后，本周您将对发现进行分析。您将结合、汇总并分析来自不同来源的信息，尝试寻找最合适的方式呈现您的洞见。在本模块中，您也有机会提交一页的描述和四个图形表示的发现，作为自愿作业，以获得反馈，帮助您改善最终项目。 第四部分：里程碑三 – 解释与综合 在此模块中，您将解释并将前两模块的发现与您在三门专业课程中学到的理论概念联系起来。这应能为回答所分析的问题提供额外的见解。如果您希望获得反馈，可以提交一份两页的解释报告，将您的发现与相关理论概念结合。 第五部分：撰写和完善最终报告 在第五周，您将完成最终作业。基于前几周的工作，您将撰写一份针对合作公司的咨询报告，并针对所讨论的问题提出建议。 第六部分：提交最终报告并向同伴学习 在最后一个模块中，您将提交最终报告，并审阅同伴提交的报告。最终作业的提交是通过课程的必要条件。最终报告应总结您对问题的深入研究、分析和解释，并给出公司应对所研究问题的建议，报告长度应为十页，此外，需附上3-6个发现的图形或表格。
Part: 1
Title:Get Started!
Description:This section will prepare you for your capstone project. You will get to know our partner company and learn about current issues they are facing. Throughout the capstone project you are asked to analyze one of the consulting report questions posed by the company and write a report giving recommendations to the company. Your final report will be forwarded to the company.
Part: 2
Title:Milestone I – In-Depth Research
Description:In this module you will focus on one of the questions posed by the company and collect relevant information for answering the question. You will learn how to work yourself through various sources of data and to evaluate their quality and relevance for the topic at hand. At the end of the module you have the chance to share your work by handing in a three-page description of your method, sources and key findings. This is an optional peer reviewed assignment and it will not count towards the final grade. However it presents a great opportunity for you to receive feedback and improve your industry project.
Part: 3
Title:Milestone II - Analysis
Description:After having identified relevant data sources and information in the previous week, you will analyze your findings this week. You will work to combine, aggregate and analyze information from various sources and try to find the most appropriate way to present your insights. As in the previous module you have the opportunity to share your work by handing in a one-page description and four graphical representations of your findings. This assignment is again optional, yet provides a great opportunity to receive feedback that can help you to improve your final project.
Part: 4
Title:Milestone III – Interpretation and Synthesis
Description:In this module you will interpret and relate your findings from the last two modules to the theoretical concepts you have learned throughout the three specialization courses. This ideally leads to additional insights for answering the analyzed question. If you are interested in receiving feedback, you have the option to hand in a two-page interpretation of your findings, in which you relate them to relevant theoretical concepts.
Part: 5
Title:Write and Finalize your Final Report
Description:In the fifth week, you will work on and finalize your final assignment. Based on your work from the previous weeks you will write a consulting report for the partner company and develop recommendations for them on how to deal with the specific question at hand.
Part: 6
Title:Submit your Final Report and Learn from Your Peers
Description:In this final module, you will submit your final report and review the reports submitted by your peers.The submission of the final assignment is compulsory for passing the course. The final assignment is a report for the company that summarizes your in-depth research on the question, analysis and interpretation. After the summary of the project, the report is supposed to give recommendations for the company on how to deal with the investigated issue. The final report is supposed to comprise ten pages. Additionally, 3-6 graphical representations or tables of the findings must be attached to the report.
This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing.
