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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/optimizing-web-search
课程评论：没有评论
课程名称：优化网站以适应谷歌搜索 课程概述：这个课程将教授您网站优化的各个方面，从初步审核到展示您的发现和建议的过程。您将通过实践活动学习如何选择和应用适当的关键词于网站各处，如何将关键词研究融入内容营销策略，以及如何针对本地搜索进行网站优化。此外，您还将学习设定目标和管理客户/利益相关者期望、建立有效的分析和报告，以及沟通SEO改进的策略。 课程大纲： 1. **优化网站入门**：在第一周，您将回顾关键词的重要性，并学习如何选择最佳关键词来优化您的网站。内容包括相关性、关键词意图、关键词竞争度和转化率的评估。同时，您将学习如何识别和评估竞争对手，映射关键词到页面，并为客户及自己的网站创建关键词地图。 2. **高级SEO策略**：第二模块将关注内容本身，探讨如何分析、组织、创造和优化内容，构建有效的内容策略。您将学习如何进行竞争内容分析和内部内容审核，并理解本地SEO的概念，比较其与常规SEO的异同。 3. **移动/应用SEO及指标与KPI**：在第三模块中，您将学习如何优化应用在应用商店的表现，包括关键词应用和标签的使用。课程还将介绍A/B测试的概念、屏幕截图的价值，以及KPI在SEO中的重要作用，并探讨如何通过调查结果为您的SEO职业生涯做准备。 4. **创建SEO活动**：第四模块关注与客户的关系管理，包括初次会议应讨论的内容、如何管理客户期望，以及如何跟踪和报告进展。完工后，您将具备建立与客户之间良好关系的方案，确保合作成功。 通过本课程，学员将全面掌握网站优化技巧，提升在搜索引擎中的可见度与业绩。
Name:Introduction to Optimizing a Website for Google Search
Description:Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!
Name:Advanced SEO Strategies
Description:Welcome to module 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. You’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. And finally, you'll review the topic of local SEO, what local SEO is, and how it is both similar to and different from regular SEO tactics and best practices. Let's get started!
Name:Mobile/App SEO and Metrics & KPIs
Description:Welcome to module 3! We will go over mobile/app SEO and Metrics and KPIs. You will learn how to optimize your app in app stores and incorporate keywords and keyword tags. You will also understand what A/B testing is and how it applies to app optimization. We will discuss the value of screenshots and how they play a role in user downloads. We will then review reasons why KPIs impact SEO efforts and how ROI is used to determine if a project was profitable. Lastly, we will discuss survey findings and how they help prepare you for successes and challenges in a career in SEO and why forecasting SEO impact is vital. We have a lot to cover, so let's get started!
Name:Creating an SEO Campaign
Description:Welcome to module 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
