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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/operations-systems-excellence
课程评论：没有评论
课程名称：运营系统卓越 课程概述：企业的唯一任务是提供客户所需的服务，或设计、制造并交付客户所追求的产品。那么，企业和组织如何管理其所执行的任务呢？运营管理本身又如何为组织提供卓越以增强竞争力？本课程将深入探讨运营管理在商品和服务提供中的设计、规划和控制。 课程大纲： - **第一周：什么是运营卓越？** 本周为您进入运营管理的旅程奠定基础。您将了解组织如何将输入转化为有价值的输出，以及用于分析这一过程的框架。通过4Vs模型，您将学习如何考察不同类型运营所具有的独特特征。 - **第二周：卓越运营策略** 本周重点讨论运营如何为战略和竞争优势做出贡献。您将研究企业如何制定运营战略，并使用如Hayes和Wheelwright模型及Hill框架理解运营如何支持客户需求并推动长期成功。 - **第三周：卓越的流程设计** 本周探讨了运营如何通过流程进行结构化。您将学习分类流程类型、应用流程图工具，以及理解如何设计布局以支持效率。主要关注流程设计如何直接影响客户满意度和绩效。 本课程将为参与者提供实践工具和理论知识，帮助他们在运营管理领域取得卓越。
Name:Week 1: What is operations excellence?
Description:This week lays the foundation for your journey into operations management. You’ll discover how organisations transform inputs into valuable outputs and the frameworks used to analyse this process. With the 4Vs model, you'll learn to examine the unique features that shape different types of operations.
Name:Week 2: Operations strategy for excellence
Description:This week focuses on how operations contribute to strategy and competitive advantage. You'll examine how firms develop operations strategies and use models like Hayes and Wheelwright and Hill’s framework to understand how operations support customer needs and drive long-term success.
Name:Week 3: Process design for excellence
Description:This week explores how operations are structured through processes. You’ll learn to classify process types, apply mapping tools, and understand how layouts can be designed to support efficiency. The focus is on how process design directly affects customer satisfaction and performance.
The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms and organisations manage the very tasks that they carry out? How can operations themselves give excellence to organisations to enable them to be competitive? Operations management is concerned with the design, planning and control of operating systems for the provision of goods and services. This course will provide
