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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/nurture-market-strategies
课程评论：没有评论
课程名称：参与与培养营销策略 概述：在社交营销专业化的第三门课程“参与与培养营销策略”中，您将学习当前组织使用的两种最有效的社交策略。课程中将展示真实的最佳实践案例，并介绍他们使用哪些指标来评估成功。此外，您将了解到信息图和良好的着陆页设计对您的业务收益的影响。您所学的社交技能将通过创建多媒体过滤和聚焦博客来付诸实践，从而展示社交如何实现实时营销结果。完成此MOOC后，您将制定出针对目标消费市场的营销计划，并了解何时应该使用或避免特定的社交营销策略。 附加MOOC 3教师介绍： * Randy Krum（数据可视化与信息图设计师 | 顾问 | 作者 | 演讲者 | InfoNewt 总裁） * Stanford Smith（Pushing Social CEO） * Andy Crestodina（Orbit Media Studios 联合创始人兼战略总监） * Ellen Valentine（Silverpop, IBM 市场营销资深领导者与传播者） 大纲： - 社交策略概述 在此模块中，您将学习当前组织使用的三种社交策略。 - 参与策略 在此模块中，您将学习社交参与策略，了解组织如何使用此策略、他们如何评估成功的指标，以及真实的最佳实践案例。 - 培养营销策略 在此模块中，您将学习培养营销策略，理解着陆页的重要性，并掌握如何有效使用多媒体过滤和聚焦博客来实现实时营销结果。 - 创建优秀博客 在此模块中，您将学习如何开发过滤与聚焦博客，创造引人入胜的内容，以及如何提高博客的有效性。
Name:Social Strategy Overview
Description:In this module, you will learn the three social strategies being used by organizations today.
Name:Engagement Strategy
Description:In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
Name:Nurture Marketing Strategy
Description:In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
Name:Developing a Great Blog
Description:In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
