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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/new-technologies-business-leaders
课程评论：没有评论
课程名称：商务领袖的新技术 课程概述： 本课程是为高级商业人士（及其潜在发展者）设计的入门课程，旨在帮助他们广泛理解新兴信息技术及其在商业职能（如市场营销、供应链管理和财务）中的潜力。该课程并不专注于培养深度技术专家或实施这些技术的指导。 课程内容涵盖从区块链、人工智能到虚拟现实等新技术，旨在帮助商业领袖拥抱这些概念，将尖端信息技术引入到组织中，以提升客户互动和企业盈利能力。通过新技术和管理方法的应用，数字化转型将成为更好客户关系管理和客户满意度的基础。课程采用案例研究，探讨由于新技术（如区块链、加密货币、物联网、虚拟现实、人工智能和大数据）崛起而面临的商业管理和市场营销的挑战。 课程大纲： 1. **数字化转型简介**： 本模块介绍数字化转型的概念及其对商业策略和客户互动的影响，强调新的跨职能协作的重要性。学习者将评估自己公司对新技术的应用状态，并了解如何实施数字化转型项目。 2. **增强现实、虚拟现实和混合现实**： 本模块探讨虚拟现实（VR）、增强现实（AR）及其应用。将分析媒体市场的变化及其对消费者的影响，提供如何在实际环境中利用这些技术的示例。 3. **物联网**： 本模块介绍物联网的基本概念和技术，讨论如何利用该技术改善商业流程，特别是在市场营销和客户保留方面。将介绍客户旅程模型并应用于物联网场景，以支持数字化转型。 4. **人工智能和大数据**： 本模块概述“大数据”和“人工智能（AI）”的关键术语和技术，以及这些技术如何为客户互动和管理提供新方式。讨论人工智能的伦理和道德影响，并分享不同行业的实际案例。 5. **区块链技术应用与加密货币**： 本模块介绍区块链技术的基础知识，探讨其在客户互动中的作用及其如何变革商业模式。同时讨论区块链与物联网和人工智能的结合所创造的协同效应，并提供相关社区的信息。 该课程以英语授课，适合希望掌握新技术对商业影响的高层管理者。
Name:INTRODUCTION TO DIGITAL TRANSFORMATION
Description:This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.
Name:AUGMENTED, VIRTUAL AND MIXED REALITY
Description:This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.
Name:INTERNET OF THINGS
Description:This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.
Name:ARTIFICIAL INTELLIGENCE AND BIG DATA
Description:This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.
Name:Blockchain technology applications and crypto currencies
Description:This module introduces the fundamentals of Blockchain technology, as a key accelerator of the evolving customer engagement including and far beyond the crypto currencies. The module presents practical scenarios by industry and how Blockchain can change current business models to benefit the customer and client relationship and also discuss how Blockchain technology combined with IoT and AI creates synergies for organizations. Finally, we will provide a list of communities created around Blockchain.
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.
