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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/new-product-development
课程评论：没有评论
课程名称：新产品开发 - 开发您自己的新产品 课程概述：新产品开发对于许多高科技行业以及其他行业的公司生存至关重要。成功商业组织的销售额与新产品和服务的成功推出密切相关。然而，新产品开发项目的失败率也很高，因此需要有一套基于良好设计过程的方法论，以及管理新产品开发(NPD)项目的工具和技术。由于大多数公司都会进行新产品开发，作为管理者，您了解NPD项目的基本概念和术语是非常重要的。 本课程将为您提供新产品开发领域的整体视角，帮助您获得如何选择、规划、监控和控制新产品开发项目的具体知识，使用适当的工具和技术。 完成该MOOC后，您将能： 1. 清晰理解新产品开发(NPD)领域的概况； 2. 根据客户的声音、成本、市场时间和风险选择合适的产品配置； 3. 制定自己的产品可行计划； 4. 在不确定的动态环境中使用正确的工具和技术执行您的计划。 课程的一部分，学习者需要购买产品团队建设模拟器的折扣许可证（http://www.sandboxmodel.com/），该模拟器用于培训和作业提交。请注意，该模拟器仅可在Windows计算机的Internet Explorer中使用。 课程大纲： 模块1：课程介绍及课程概览、讲师和课程团队及嘉宾 模块2：课程内容 模块3：课程内容 模块4：课程内容 模块5：课程内容 模块6：课程内容 模块7：课程内容 模块8：课程内容 模块9：课程内容 模块10：课程内容 模块11：课程内容 访谈：课程内容
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Description:1. Introduction with the course and an overview of the course, the instructor and the course team and guests
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Name:Interviews
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New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques. Upon completion of this MOOC, you will: 1. have a clear view and understanding of the New Product Development (NPD) arena 2. be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks. 3. be able to develop a feasible plan for your own product. 4. be able to execute your plan in an uncertain dynamic environment using the right tools and techniques. As part of the course the learners are required to purchase a discounted license for the Product Team Builder Simulator (http://www.sandboxmodel.com/), which is used for training and assignment submission. Please notice the simulator can only be used with Internet Explorer from a Windows computer.
