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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/music-business-foundations
课程评论：没有评论
课程名称：音乐产业基础 课程概述：该课程旨在为学生提供最新的指导，使创作者、消费者和推动者能够在这个世界上最令人兴奋的行业之一——音乐产业的复苏中顺利导航。今天的音乐产业有三个明显的特征：音乐消费以历史上最快的速度扩展，并通过多种渠道进行；制作音乐的成本正在降低；以及通过互联网创作和寻求展现作品并发展职业的艺术家数量急剧增加。无论您是音乐创作者、消费者，还是该过程的推动者，都需要了解音乐产业的历史、基础知识和核心内容。课程作者约翰·凯洛格（John Kellogg）是一位管理者、教育工作者、娱乐律师、表演者以及广播电视人士，他为学生提供了解新兴音乐产业基本原则的机会，适用于现在及未来。 您将学习： - 音乐产业的基本历史及当前商业趋势 - 录音协议的制定过程 - 与音乐产业相关的版权法基础 - 经纪人、经理、律师及特定商业实体的角色 课程大纲： 1. **音乐产业** 这一周，您将学习音乐产业的历史，追溯到1900年，并了解最近的技术进步是如何改变音乐产业的。 2. **录音协议** 这一周，您将深入了解录音协议及其重要性，学习版税和预付款的计算方法，以及360度或“全包”协议的概念。 3. **版权基础** 这一周将重点讨论版权法。您将了解版权的历史，各种权利的类型及何时发生版权侵权。同时，您还将学习如何向美国版权局注册您的创作作品。 4. **经理、经纪人和律师** 这一周将概述音乐产业团队中的各种角色——经理、经纪人和律师。您还将学习如何为这些角色谈判合同。 通过该课程，您将获得在音乐产业中成功所需的基本知识和技能。
Name:The Music Industry
Description:This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry.
Name:Recording Agreements
Description:This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals.
Name:Copyright Basics
Description:This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office.
Name:Managers, Agents, and Attorneys
Description:This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles.
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities
