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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/mba-essentials
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课程名称：MBA Essentials 概述：通过全面的MBA Essentials课程，踏上商业世界的变革之旅。该课程由一批富有活力的讲师授课，每位讲师都有独特的教学风格，提供多角度的商业管理视角。在21世纪，企业需要能够解读数据和信息以制定战略前瞻性的人才。本课程是那些渴望提升职业生涯人士的基础基石。 课程大纲： 1. **第一周：商业模型、全球商业与供应链以及全球经济** - 简介和欢迎词，接着深入探讨课程的第一个主题：商业模型、全球经济和全球商业与供应链。 2. **第二模块：三重底线：会计与分析、可持续发展目标(SDGs)及数字创新** - 本模块将帮助您了解会计与分析、联合国可持续发展目标与商业之间的关联，以及组织内的数字创新。 3. **第三模块：引领变革与项目管理** - 商业管理中的关键要素是项目管理和变革管理，本模块将重点关注这两个方面。 4. **第四模块：营销与利益相关者** - 在最后一个模块中，您将深入学习数字营销和企业对企业的营销，以及如何有效利用它们。 本课程适合希望在商业管理领域获得全面知识和技能的学习者。
Name:Week 1: Business Models, Global Business and Supply Chains, and Global Economy
Description:An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.
Name:The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation
Description:In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.
Name:Leading Change and Projects
Description:A key element in business administration is managing projects and change, and this module will focus on both of those elements.
Name:Marketing and Stakeholders
Description:In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.
Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their ca
