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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/marketing-sales-english
课程评论：没有评论
课程名称：《商务英语：市场营销与销售》 课程概述：在市场营销、销售或广告领域工作的人都知道，沟通的有效性至关重要。然而，用英语有说服力地表达自己的想法可能更具挑战性。在本课程中，您将与来自世界各地的成功专业人士一起学习，提升使用英语的效率。课程将帮助您发展与市场营销相关的专业沟通技能，您将通过真实角色的学习，认识到他们在提升沟通能力方面的努力。从他们的成功与失败中学习，反思自己的风格、优势和待改善的领域。完成本课程后，您将能够： - 通过高效的电子邮件、报告和说服性的演示表达您的想法 - 学习与市场调研、品牌建设、直销、广告费用等相关的词汇和短语 - 从全球销售和市场营销专业人士那里获得关于您业务沟通技能的即时反馈 - 成为一个正在提升英语沟通技能的全球商务专业人士社区的一部分 课程大纲： 1. **产品**：学习如何开始市场营销项目或产品，重点在于有效的头脑风暴，掌握小组中的角色及表达意见的方法。 2. **产品认知**：通过街头调查了解产品反馈，创建强有力的调查问卷，掌握展示图表和数据的方法，以便自信呈现。 3. **推广**：理解设计的重要性，学习如何使用简洁语言打造有意义、令人难忘的市场营销内容。 4. **说服技巧**：学习罗伯特·西奥迪尼的六个说服原则，掌握如何以道德和诚实的方式让客户“说是”。 5. **推介**：探索成功销售推介的秘诀，提升正式演讲、即兴发言和销售脚本的技巧和自信。 6. **复习**：回顾和练习课程中的关键概念和语言，通过视频和知识检测来加深理解，分析您最喜爱的市场营销与销售技巧。 这个课程综合了理论与实践，旨在帮助您提升商务英语沟通能力，使您在市场营销和销售领域中更加高效且具竞争力。
Name:Product
Description:Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
Name:Product Perception
Description:Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
Name:Promotion
Description:Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
Name:Persuasive Techniques
Description:By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
Name:Pitch
Description:Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.
Name:Review
Description:In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills
