|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/marketing-digital
课程评论：没有评论
课程名称：数字世界中的市场营销 概述：本课程探讨了互联网、智能手机和3D打印等新数字工具如何在市场营销领域引发革命，改变了公司和消费者的角色及实践。数字世界中的市场营销是Coursera上最受欢迎的课程之一，注册学习者超过50万，并被Class Central评选为有史以来前50名MOOCs之一。 学习目标： - 理解数字工具如何改变市场营销的本质 - 解释数字工具如何让消费者在产品开发、推广、分销和定价活动中扮演更积极的角色 - 获得一套新的概念、工具和故事，以提升您的数字营销工作 此课程是Gies商学院在线项目的一部分，包括iMBA和iMSM。欲了解更多关于这些项目的入学信息，并探索如何利用Coursera的学习成果申请学位项目，请访问 https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： - 模块1：课程概述及数字工具如何改变产品 描述：在第一模块中，您将熟悉课程、讲师、同学及学习环境。您将学习如何利用新数字工具使客户在产品开发和分享中扮演更主动的角色。 - 模块2：数字工具如何改变推广 描述：在本模块中，您将了解数字工具如何使客户在推广活动中扮演更积极的角色。 - 模块3：数字工具如何改变分销 描述：在本模块中，您将学习数字工具如何改变产品分销并彻底革新零售环境。 - 模块4：数字工具如何改变价格及课程结束 描述：在本模块中，您将学习如何利用新数字工具使客户在设定所购产品价格时更加主动。
Name:MODULE 1: COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
Description:In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
Name:MODULE 2: HOW DIGITAL TOOLS ARE CHANGING PROMOTION
Description:In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
Name:MODULE 3: HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
Description:In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
Name:MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL
Description:In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
