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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/marketing-analytics-data-predictions-and-dashboards
课程评论:没有评论
课程名称:市场营销分析:数据预测与仪表板 课程概述:本课程旨在教授学员将复杂数据转化为战略营销洞察的技能和工具包。课程内容涵盖市场营销分析的基本要素,包括数据收集和分析,帮助识别模式。同时,课程还教授预测建模技术,以便对市场趋势和客户行为进行预测。此外,学员将学习如何设计视觉仪表板,有效展示研究结果。课程通过实际案例强调应用性,适合希望在营销分析领域提升技能的学员。
Name:Master Marketing Analytics: Data, Predictions & Dashboards
Description:This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly.
This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful f