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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/managing-innovation
课程评论：没有评论
课程名称：管理创新：双手应对、团队与变革领导 课程概述：本课程探讨创新管理的特殊性，尤其是在市场和技术不断变化的环境中。研究表明，创新的管理需要不同于已有管理模式的技能和方法。通过本课程，您将发展创新管理的视角，提升领导和设计组织实施创新计划的能力，以实现战略目标。您将学习一系列框架、工具和概念，以应对管理创新中的重要挑战，例如如何在成熟企业内成功实施创新，领导新产品开发团队，以及推动组织变革以促进创新。 通过学习本课程，您将能够： - 分析创新及其对组织的影响 - 清晰地表达基于研究的创新管理视角 - 利用框架、工具和概念解决创新管理中的领导挑战 课程大纲： 1. **管理创新的挑战**：我们将回顾新技术和市场的关键特征，讨论不确定性如何影响管理、战略选择和创新执行，并分析企业如何在技术和市场需求之间取得平衡，同时避免因既有对齐而导致的变革惰性。 2. **通过双手应对管理创新**：我们探讨面临新技术和市场挑战的企业如何在竞争成熟业务的同时，管理创新的挑战。将组织双手应对视为解决方案，讨论管理者如何发展和领导双手应对的组织。 3. **领导创新团队**：本模块重点关注团队在创新中的核心作用，讨论产品开发中的团队设计和领导。特别深入探讨如何设计和领导“重型”跨职能开发团队，这在创新遇到挑战时表现出特别有效的作用。 4. **领导组织变革**：该模块将着眼于组织变革，重点讨论人们为何抵制变革。我们将讨论两个著名的组织变革模型，并分享有效变革实施的策略。 通过本课程，您将获得在复杂动态环境中有效管理创新所需的知识与技能。
Name:CHALLENGES IN MANAGING INNOVATION
Description:We begin our exploration of managing innovation by reviewing key characteristics of new technologies and markets. We discuss how uncertainty, among other such characteristics, fundamentally affects management, strategic choices and execution of innovation initiatives. We examine how firms succeed through aligment with the needs of their technologies and markets over time, yet at the same time alignment can create inertia that acts as a barrier to change in response to new opportunities.
Name:MANAGING INNOVATION TRHOUGH AMBIDEXTERITY
Description:We continue to focus on the challenges of managing innovation initiatives in firms which confront new technologies and markets while they simultaneously compete in established businesses. We examine the idea of organizational ambidexterity as a solution to this challenge, and cover how managers can develop and lead an ambidextrous organization.
Name:LEADING INNOVATION TEAMS
Description:In the third module, we continue to focus on innovation management by focusing on teams and innovation. Teams are ubiquitous in innovation, as there is a need for high information flow and integration across functions. We start by describing common approaches to team design in product development. We specifically go into depth on how to design and lead "heavyweight" cross-functional development teams. These have been found to be particularly effective in challenging innovation situations.
Name:LEADING ORGANIZATIONAL CHANGE
Description:In this module, we will focus on organizational change, with emphasis on some of the reasons why people resist change. We will talk about two well-known models of organizational change and discuss strategies for effective change implementation.
You may have noticed that what is new often behaves differently than what has become accepted over time, whether it is in a market, or a technology, or involves people and firms. Much research supports these general ideas, and one implication is that management of innovation often requires different approaches and skills than management in established arenas. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization to effectively implement innovation initiatives and achieve their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first regards how to successfully implement innovation efforts within established firms and alongside established businesses. A second is leadership of new product development teams. The course also covers leadership of organizational change, which is often a critical part of driving innovation initiatives forward. Through covering these topics, the course will help you: - Analyze innovations and their impact on organizations - Articulate a research-informed perspective on innovation management - Utilize frameworks, tools, and concepts to address leadership challenges that arise in innovation
