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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/managerial-economics-capstone
课程评论：没有评论
课程名称：管理经济学与商业分析顶点项目 课程概述：该顶点项目涉及对实际商业情况的深入分析，学员将考察一个企业的全球经济环境。最终项目将是一个商业计划，运用统计工具和经济理论，全面分析焦点公司运营的微观和宏观经济环境。本课程是伊利诺伊大学iMBA项目的一部分，这是一个灵活且完全认证的在线MBA，具有极具竞争力的价格。 课程大纲：
第一部分：
标题：里程碑1：选择公司/产品并识别地理扩展机会
描述：在此里程碑中，您的目标是确定一个您希望为之工作的公司和产品。
第二部分：
标题：里程碑2：宏观经济分析
描述：在此里程碑中，您的目标是对目标国家进行简要的宏观经济分析。
第三部分：
标题：里程碑3：微观经济分析
描述：在此里程碑中，您的目标是对所选国家的产品市场进行分类。
第四部分：
标题：里程碑4：最终报告
描述：在此里程碑中，您有机会在最终提交前获取同伴对您分析的反馈。
Part: 1
Title:Milestone 1: Selecting Company/Product and Identifying Geographic Expansion Opportunities
Description:Your objective in this milestone is to identify a company and product that you would like to work with for this project.
Part: 2
Title:Milestone 2: Macroeconomic Analysis
Description:Your objective in this milestone is to conduct a brief macroeconomic analysis of the target country.
Part: 3
Title:Milestone 3: Microeconomic Analysis
Description:Your objective in this milestone is to categorize the market for your product in the selected country.
Part: 4
Title:Milestone 4: Final Report
Description:You have an opportunity in this milestone to get peer feedback on your analysis prior to final submission.
The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
