|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/management-accounting
课程评论：没有评论
课程名称：管理与财务会计：了解你的数字 1 课程概述：财务知识是任何商业领导者的基本能力，无论是经营自己小型企业/初创公司，还是在大型组织中工作。本课程将为您提供财务和管理会计的基础知识，以及如何利用会计来促进和协调业主、管理者和员工的决策。通过结构化学习活动（视频讲座、测验、讨论提示和书面评估），您将培养寻找财务机会和避免财务风险的能力。您将学会如何有效地组织、创建、解读和传达重要的财务信息，这将帮助您改善组织的内部程序和流程。 课程大纲： 1. **基础知识**：欢迎来到《了解你的数字 1》的第一周。本周，我们将学习MBA课程中的两个重要主题：会计和财务。会计主要关注财务价值的分类（以资产、负债和权益形式表达），而财务则进一步考虑资产估值及其融资方式。因此，这两个概念紧密相关，尽管焦点有所不同。 2. **比率与数据：为何及如何**：欢迎来到第二周！本周我们将重点关注一些在商业中常用的最有用的比率和测量指标，以便您将这些技能应用于学习和职业生涯中。这将为您分析自己组织的定量数据以及考虑竞争者或其他感兴趣公司战略选择奠定基础。 3. **战略与会计**：在这一周，我们将重点转向关于组织战略的更广泛问题。这样做的原因是我们要初步了解定性变化与我们可以预期的定量影响之间的联系。 4. **预算与预测**：本周，我们开始探讨战略、战术、运营与展示组织财务健康状况的数字之间的关系。同时，我们还讨论了管理会计在其中的角色，以及作为管理者在解读技术会计分析和影响战略变革方面的职责。 5. **财务绩效建模**：本周，我们将进一步考虑如何使用财务数据来建模组织未来的财务绩效特征。我们将接触一些基本工具，帮助我们建立财务预测和企业估值所需的框架与基本技术，这从对财务和现金流绩效的清晰理解开始。 6. **企业治理与会计**：随着《了解你的数字》第一课程的结束，我们将关注代理理论等概念的应用，及财务绩效追求导致组织失败的案例。通过详细探讨这些失败，我们能更好地避免类似情况，同时找到有效管理和治理组织的方法，兼顾多方利益相关者的需求。
Name:The building blocks
Description:Welcome to the first week of Know Your Numbers 1. This week, we are going to take on the basics of two important topics in MBA programs: accounting and finance. Accounting is primarily concerned with the classification of financial values (expressed as assets, liabilities, and equity), while finance expands on this to consider the valuation of our assets and the way that we have funded them through debt or equity. As such, the two concepts are closely related, though their focal points differ somewhat.
Name:Ratios and data: Why and how
Description:Welcome to Week 2! This week, we are going to focus on some of the most useful ratios and measurements that are commonly used in business, so that you can take your skills in this area and apply them to the rest of your studies, and more importantly, your career and your life. These will serve as a starting point for looking into quantitative analysis for your own organisation as well as for considering the strategic choices available to competitors, or other firms in which you may have an interest.
Name:Strategy and accounting
Description:During this week, we shift our focus from financial analysis and ratios to broader questions regarding the strategy of our organisation. The reason we do this is so that we have a first glance into what links exist between qualitative change and the downstream quantitative impacts that we can expect.
Name:Budgeting and forecasting
Description:This week, we begin to explore the connection between strategy, tactics, operations, and the numbers that demonstrate the financial health of our organisation. The role of management accounting in this context is also drawn into the discussion here, as is the nature of our role as managers in having to interpret technical accounting analysis on one hand, and influence strategic change on another.
Name:Modelling financial performance
Description:This week, we are shifting up a gear as we start to consider the use of financials to model the financial performance characteristics of an organisation into the future. we are getting our hands on some basic tools that will help us to build the frameworks and the fundamental techniques that will be used for financial projections, and even business valuation, in the future. This starts with a clear understanding of financial and cash flow performance, as we have explored in previous weeks.
Name:Corporate governance and accounting
Description:As we conclude our first Know Your Numbers course, our focus shifts towards the application of concepts like agency theory, and some examples of where the pursuit of financial performance alone has led to the failure of an organisation. By exploring such failures in some detail, we are better equipped to avoid similar occurrences in the future, as well as to find ways to manage and govern organisations successfully with regard to a multitude of stakeholders.
Financial literacy is a fundamental capability for any business leader, whether you are running your own small business/start-up or working at a large organisation. This course will provide you with a sound foundational understanding of financial and management accounting, and how to use accounting to facilitate and align decisions made by owners, managers and employees. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will develop the ability to seek out financial opportunities and avoid financial misadventure. You’ll learn how to organise, create, interpret and communicate important financial information effectively, which will help you improve your organisation’s internal procedures and processes.
