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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/make-the-sale
课程评论：没有评论
课程总结：制作销售：构建、启动和管理电子商务商店 《制作销售：构建、启动和管理电子商务商店》是谷歌数字营销与电子商务证书的第六门课程，该课程探讨企业和个人如何在网上销售产品，包括使用流行的平台如Shopify。学员将通过创建一个模拟电子商务商店的过程，实际操作构建Shopify商店、添加必要信息和创建产品列表。课程内容还包括如何通过广告和活动等电子商务客户 outreach 方法在线接触客户。 课程由当前在该领域工作的谷歌员工指导，包括模拟常见数字营销和电子商务任务的实操活动和示例，展示工作中使用的一些最佳工具和资源。 完成该项目七门课程的学习后，学员将准备申请数字营销和电子商务的入门级职位，无需先前的经验。 课程结束时，学员将能够： - 理解电子商务的基本策略和实践 - 解释如何进行市场研究和产品研究 - 使用Shopify设置模拟电子商务商店 - 使用谷歌广告与电子商务客户互动 - 解释趋势和季节性对电子商务业务的影响 - 采用最佳实践为客户创造吸引人的在线体验 - 描述通过结账、销售点（POS）、运输和交付的订单履行过程 - 优化客户的结账流程 课程大纲包括： 1. **电子商务简介**：探索电子商务领域，了解在线销售产品的好处及相关术语、工具、角色和策略，学习如何启动电子商务项目，包括市场研究、竞争分析、目标受众识别、产品研究、产品采购和品牌策略。 2. **学习在线商店**：学习不同类型的电子商务商店，包括Shopify，创建、设计和优化在线商店以销售产品，构建模拟Shopify商店并为之创建产品列表。 3. **电子商务中的广告和活动**：了解如何通过广告活动在线联系客户，考察在线广告的好处，探讨季节性对电子商务的影响，学习如何优化电子商务营销策略以实现活动目标。 4. **与在线商店的客户互动**：学习如何在线与客户互动，理解在线结账过程以及如何吸引客户购买产品，并了解如何高效地引导客户通过Shopify商店的流程，最后学习创建成功购买路径的重要性及订单履行和运输过程的运作。
Name:Introduction to make the sale: build, launch, and manage e-commerce stores
Description:You will explore the field of e-commerce and learn about the benefits of selling products online. You’ll study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you’ll learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.
Name:Learn about online stores
Description:You will learn about different e-commerce stores, including Shopify. You’ll learn about creating, designing, and optimizing an online store to sell products. Then, you’ll build a mock Shopify store and create product listings for it.
Name:Ads and campaigns in e-commerce
Description:You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you’ll explore how seasonality affects e-commerce businesses. Finally, you’ll learn how to optimize an e-commerce marketing strategy to meet campaign goals.
Name:Engage customers with an online store
Description:You will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of a Shopify store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers
