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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/macroeconomics-for-business-management
课程评论：没有评论
课程名称：商业管理的宏观经济学 课程概述：本课程将介绍一些与国家级宏观经济学相关的基本概念，以帮助学员全面理解商业运营的宏观经济环境。课程的前三周将深入探讨国内生产总值（GDP）及其组成部分，第四周将讲解通货膨胀、货币政策、国际收支和实际汇率的概念。 课程结束时，学员将能够： - 理解GDP的概念及其对在一个国家内经营的企业的重要性； - 通过分解GDP的关键组成部分，进行GDP分析； - 理解通货膨胀、货币政策、国际收支和实际汇率对国家宏观经济环境的重要性； - 以及能够将这些概念相互联系，并在制定商业计划或投资决策时有效运用。 课程大纲： 1. **国内生产总值（GDP）概念及组成** - 课程第一周将介绍GDP的概念，它对商业计划的重要性，以及家庭消费作为其组件之一。 2. **GDP组成：投资与政府** - 第二周将继续分析GDP的组成部分，主要讨论投资和政府，特别是投资者在进行资本形成时如何利用一些关键因素（如实际利率和信心）来做出决策。 3. **GDP组成：出口、进口与凯恩斯乘数** - 第三周将结束对GDP组成部分的讨论，涵盖出口、进口和凯恩斯乘数。出口和进口对强劲的GDP增长至关重要，理解国际贸易如何促进经济增长，以及一个国家能否提高国内生产力尤为重要。 4. **通货膨胀、货币政策与国际收支** - 第四周将讲解通货膨胀、货币政策、国际收支和实际汇率的概念。了解国际收支对于判断一个国家是否可能面临货币危机至关重要，而这可能引发通货膨胀、企业危机、银行危机及经济危机。 这个课程为希望在商业管理领域取得成功的学员提供了宏观经济学的基础知识。
Name:Gross Domestic Product (GDP) concept and components
Description:Welcome to the Macroeconomics for Business Management course! During this first week, we will cover the concept of Gross Domestic Product, why it is crucial for your business plan as it is also considered to be the income of the country, and one of its components, household consumption.
Name:GDP Components: Investments and Government
Description:During this second week, we will continue the analysis of the Gross Domestic Product components, covering investments and government. Mainly how investors in gross capital formation make their decision using some key elements such as real interest rates (cost of opportunity) and confidence.
Name:GDP Components: Exports, Imports and Keynes multiplier
Description:During this third week, we will finish our discussion on Gross Domestic Product components, covering exports, imports, and the Keynes multiplier. Exports and imports are critical to robust GDP growth as no country can make or produce everything alone. Hence, to better understand how economic growth could benefit from international trade is also essential to understand whether a country may envisage better domestic productivity onwards.
Name:Inflation, Monetary Policy, and Balance of Payments
Description:During this fourth and last week, we will cover the concepts of Inflation, Monetary Policy, Balance of Payments, and Real Exchange Rate. Balance of payments are also crucial to understand if a country is on the verge to experience a currency crisis which indeed could trigger inflationary, corporate, banking and economic crisis.
In this course, you will be introduced to some basic concepts of country-level Macroeconomics that are relevant for an integrated understanding of the macroeconomic environment in which your business (or future business) operates. In this course, the first three weeks will cover the Gross Domestic Product (GDP) and its components deeply, and the fourth week will cover inflation, monetary policy, balance of payments, and the concept of real exchange rate. At the end of this course, you will be able to: - Understand the concept of GDP and its importance for businesses established in a country; - Analyze de GDP by breaking down its key components; - Understand the importance of inflation, monetary policy, balance of payments, and real exchange rate for a country’s macroeconomic environment. - And above it all. Understand how to make connections between those concepts and try to make good use of them when establishing your business plan or your investment decisions.
